Social & Digital Media Marketing Coordinator

Hard Rock Hotel & Casino Ottawa•Orlando, FL

1d•Onsite

About The Position

Responsible for curating and producing content and maintaining all social media platforms for Hard Rock Cafe Orlando and Hard Rock Live Orlando, including Facebook, Instagram, TikTok, X (Twitter), YouTube, LinkedIn, Threads, and emerging platforms. Help lead the Social Sharing expectations for the brand; improving content quality and cadence while reducing promotional costs through stronger organic performance. Responsible for Social Growth and Social Engagement goals for the properties; improve consumer engagement via content, cadence, and community management to increase organic reach and lower paid media costs. Manage and update Hard Rock Cafe Orlando and Hard Rock Live Orlando web pages/event listings to ensure content, menus, calendars, and ticketing details are accurate and current. Partner with Marketing & Promotions Manager to regularly create and deploy effective Electronic Direct Mail campaigns to Hard Rock Cafe Orlando and Hard Rock Live Orlando databases (Ticketmaster Engage, Hive. Co, Acoustic, OpenTable, etc.) Partner with Marketing & Promotions Manager to update web content and ensure alignment with global brand standards and voice. Assist with the planning, development, and implementation of social media strategies, editorial calendars, and tactical plans, ensuring all messages and content are relevant to target audiences, on-brand, and timely for show on-sales, announce moments, and key cafe promotions. Manage and collaborate with social media creators/influencers to garner user generated content for sharing on platforms. Own community engagement across channels and in person; respond to comments, DMs, questions, and reviews with brand-appropriate tone and escalation protocols. Provide onsite presence for concerts, events, promotions and appearances for content capture (photo, video, vertical short-form) and live social engagement (IG Stories, Reels, TikTok, live-tweeting, etc.). Partner with Marketing & Promotions Manager to align content with business priorities, ticketing goals, show timelines, sales drivers, and fan communications. Execute approved copy and creative campaign assets to drive earned media exposure, ticket sales, event awareness, and cafe visitation. Stay current on trends, technologies, and creative best practices across social, mobile, and online review sites. Partner with Marketing & Promotions Manager to produce and implement social campaigns, including day-to-day posting, community management, content capture, editing, and QA. Measure and report on performance of all social and mobile activities; identify trends and insights, then optimize based on findings. Maintain a consistent system of measurement and evaluation of social and mobile program success, leveraging platforms such as Meta Business Suite and Emplifi (or similar). Extend marketing initiatives and editorial content into relevant external publications and communities (forums, news sites, blogs) for SEO value and brand presence. Work closely with internal departments to resolve customer and crisis-service issues in digital spaces; follow escalation and response protocols. Monitor online reviews in conjunction with Hard Rock Cafe Orlando and Hard Rock Live Operations Teams on sites such as TripAdvisor, Yelp, Google Business Profile, and OTAs; coordinate responses and improvements with Operations. Support other key marketing efforts as needed across both properties.

Requirements

Experience with Facebook, Instagram, TikTok, X (Twitter), YouTube, LinkedIn, Threads, and emerging platforms.
Experience with Ticketmaster Engage, Hive. Co, Acoustic, OpenTable, or similar databases.
Experience with Meta Business Suite and Emplifi (or similar platforms).
Experience with TripAdvisor, Yelp, Google Business Profile, and OTAs.

Nice To Haves

Experience in a creative environment.
Ability to bring your authentic self to work.

Responsibilities

Curate and produce content for all social media platforms.
Maintain all social media platforms for Hard Rock Cafe Orlando and Hard Rock Live Orlando.
Improve content quality and cadence while reducing promotional costs through stronger organic performance.
Improve consumer engagement via content, cadence, and community management.
Manage and update Hard Rock Cafe Orlando and Hard Rock Live Orlando web pages/event listings.
Create and deploy Electronic Direct Mail campaigns.
Update web content and ensure alignment with global brand standards and voice.
Assist with the planning, development, and implementation of social media strategies, editorial calendars, and tactical plans.
Manage and collaborate with social media creators/influencers.
Own community engagement across channels and in person.
Provide onsite presence for concerts, events, promotions and appearances for content capture and live social engagement.
Align content with business priorities, ticketing goals, show timelines, sales drivers, and fan communications.
Execute approved copy and creative campaign assets.
Stay current on trends, technologies, and creative best practices across social, mobile, and online review sites.
Produce and implement social campaigns, including day-to-day posting, community management, content capture, editing, and QA.
Measure and report on performance of all social and mobile activities.
Maintain a consistent system of measurement and evaluation of social and mobile program success.
Extend marketing initiatives and editorial content into relevant external publications and communities.
Work closely with internal departments to resolve customer and crisis-service issues in digital spaces.
Monitor online reviews and coordinate responses and improvements with Operations.
Support other key marketing efforts as needed across both properties.