Social Media & Digital Marketing Specialist

Schillings•St. John, IN

3d•Hybrid

About The Position

Schillings is seeking a Social Media & Digital Marketing Specialist for their Saint John, IN location. This role is responsible for enhancing Schillings' online presence through social media content, short-form video creation, and paid digital advertising. The specialist will manage daily content across various platforms including Facebook, Instagram, TikTok, YouTube, and Google Business. Key duties include producing video and photo content that showcases products, services, company culture, hiring needs, events, and promotions. This position requires close collaboration with the Marketing Director, Marketing Coordinator, Graphic Designers, Sales, HR, and other departments to ensure content is accurate, engaging, and aligned with brand standards. The ideal candidate is creative, up-to-date with trends, organized, comfortable in a fast-paced team setting, and capable of balancing brand integrity with timely social media content. A strong portfolio demonstrating social content, video work, paid ads, or campaign results is mandatory.

Requirements

Hands-on experience creating social media content for business, brand, nonprofit, personal brand, school, freelance, or professional accounts.
Strong short-form video creation skills, including filming, editing, pacing, captions, transitions, audio selection, and platform-specific formatting.
Portfolio or examples of work required. Examples may include social posts, Reels, TikToks, YouTube Shorts, paid ads, campaign work, photography, video edits, or content calendars.
Working knowledge of Facebook, Instagram, TikTok, YouTube, and Google Business Profile best practices.
Ability to write clear, engaging captions and adapt tone for promotional, informative, employee-focused, and trend-based content.
Familiarity with paid digital advertising, especially Meta Ads and Google Ads, or a strong willingness and ability to learn quickly.
Ability to collaborate with designers, salespeople, managers, HR, and other departments while keeping projects organized and moving forward.
Strong attention to detail, proofreading ability, and judgment around brand consistency, accuracy, and appropriateness of trends.
Ability to manage multiple deadlines, shift priorities, take feedback, and help with a variety of marketing tasks in a small-team environment.

Nice To Haves

Degree in marketing, communications, digital media, graphic design, advertising, video production, or a related field is a plus but not required.
Equivalent experience, freelance work, internships, self-directed content creation, or a strong portfolio may be considered in place of a degree.
Experience with small-business, retail, construction, building materials, home improvement, local service, or event-based marketing is a plus.
Adobe Premiere Pro for video editing.
Familiarity with Adobe Photoshop for photo editing and simple graphics support.
Adobe Illustrator familiarity for working with brand assets, graphics, templates, and designer-provided files.
Adobe After Effects for motion graphics, animated text, and more advanced video effects.
Excellent mobile-first video creation skills using apps such as CapCut or similar tools, provided the candidate has strong portfolio examples.
Experience with scheduling tools, social media analytics, Google Business Profile, Meta Business Suite/Ads Manager, Google Ads, YouTube Studio, Canva, and basic spreadsheet tracking.

Responsibilities

Plan, create, schedule, and publish social media content for Facebook, Instagram, TikTok, YouTube, and Google Business.
Maintain a consistent content calendar that includes product highlights, new stock, services, events, employee spotlights, company culture, promotions, hiring needs, and timely trends.
Create and repurpose short-form videos for Instagram Reels and Stories, Facebook Reels and Stories, YouTube Shorts, TikTok, and paid ad placements.
Film, edit, caption, export, and organize social media videos in the proper formats and aspect ratios for each platform.
Monitor comments, messages, tags, reviews, and customer interactions; respond or route items to the appropriate team member as needed.
Research social media trends, especially trends that can be adapted for local/small businesses and building materials/home improvement audiences.
Build, launch, monitor, and optimize paid digital campaigns on Meta platforms and Google, including campaigns for sales, events, hiring, product spotlights, and brand awareness.
Track performance metrics such as reach, engagement, clicks, video views, leads, and campaign results; share takeaways and recommendations with the marketing team.
Collaborate with graphic designers to create branded static posts, ad graphics, thumbnails, story assets, video overlays, and other supporting visuals.
Work with the Sales team and other departments to capture accurate product knowledge, showroom features, customer-facing services, employee stories, and event content.
Assist with marketing event preparation and coverage, including contractor events, employee events, promotions, photo/video coverage, signage support, and social media posting.
Support other marketing department tasks as needed, including content organization, website or intranet support, email/social campaign support, proofing, and general team projects.
Follow Schillings brand standards, approval processes, and internal communication expectations.