Manager, Digital Marketing & Social Media

NASCAR•Daytona Beach, FL

4d•Onsite

About The Position

The Manager, Digital Marketing & Social Media is responsible for developing and executing ONE DAYTONA’s digital marketing strategy, enhancing the property’s online presence, and engaging consumers across all digital channels. This role will oversee social media content, digital advertising, website management, and email marketing programs to drive awareness, traffic, and engagement for the property and its tenants. In addition, this position will collaborate with internal stakeholders and external consultants as needed to optimize digital initiatives, creative content, and analytics performance.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or related field.
Minimum three (3) to five (5) years of experience in digital marketing or social media management.
Proficiency in social media management tools, analytics platforms, Microsoft Office, and Adobe Creative Suite.
Strong creative vision with a deep understanding of digital trends and audience engagement.
Exceptional writing, editing, and storytelling skills for social and digital platforms.
Demonstrated success managing paid media and content performance analytics.
Collaborative and proactive, with strong organizational and project management abilities.
Ability to work effectively with external consultants and creative partners to achieve marketing goals.
Attention to detail with the ability to balance creative and analytical thinking.
Passion for community engagement and the ONE DAYTONA brand experience.

Nice To Haves

Experience within retail, hospitality, or entertainment environments.
Experience with Yardi and CMS platforms preferred.

Responsibilities

Develop and implement a comprehensive digital marketing strategy that supports ONE DAYTONA’s brand objectives and drives consumer engagement.
Manage all social media channels, including content creation, scheduling, and community engagement.
Collaborate with internal teams, tenants, and consultants to develop integrated campaigns that promote events, retail offerings, and special initiatives.
Create digital advertising campaigns including paid social, search, display, and geo-targeted media to drive awareness and visitation.
Maintain and update the ONE DAYTONA website, ensuring timely and accurate information, SEO optimization, and visual quality.
Oversee monthly email marketing campaigns and manage the consumer e-blast database.
Track, analyze, and report on digital performance metrics, providing actionable insights to the leadership team.
Support photography, videography, and drone content creation for digital and social use.
Manage online directory listings, digital signage, and other consumer-facing digital touchpoints.
Assist in the creation and management of content calendars and digital asset libraries.
Partner with community organizations, tourism partners, and consultants to extend online reach and align messaging.
Stay current on digital marketing trends, tools, and best practices to continually improve performance.
Willingness to work nights, weekends, and holidays as required for event and activation support.