Social Media Marketing Manager

Nintendo•Redmond, WA

16h•Hybrid

About The Position

The Social Media Manager will support Nintendo's merchandise marketing across owned social channels, with additional opportunities for involvement in hardware and software campaigns. Laddering into our Expanded Audience pillar, this role will strive to reach consumers beyond our core gamers by showcasing Nintendo as lifestyle brand. This person will work closely with our Nintendo SAN FRANCISCO and Nintendo NEW YORK teams, as well as our Strategic Initiatives department, who manage our product licensing.

Requirements

Minimum of six years related experience in communications, public relations, influencer marketing or social media.
Knowledge of best practices within digital marketing and online video.
Experience managing budgets.
Experience managing direct reports required.
Strong writing and editing skills.
Applicants must be legally eligible to work in the United States to be considered.
Visa sponsorship is not available for this role.

Nice To Haves

Experience creating still and video assets preferred.
Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred.

Responsibilities

Engages with content creators to bring Nintendo products and initiatives to life while managing and executing tactics.
Collaborates with the Communications team in celebrity marketing, identifying appropriate opportunities for the celebrity community to engage with Nintendo products in a way that drives affinity with defined target audiences.
Manages external partners and agencies involved in executing short- and long-term initiatives on the earned and paid influencer program.
Drafts and/or edits various materials, including strategic campaign plans, social copy.
Manages collection and distribution of relevant game assets.
Coordinates content shoots with internal partners and agencies to ensure content is both compliant and optimal for social use.
Directs content capture and has the ability to produce content for quick turn publishing.
Maintains tight communications with other marketing teams within Nintendo to ensure that new and ongoing projects are well understood and that cross-team opportunities are realized.
Works in collaboration with counterpart leads/managers in Social Marketing, PR and celebrity team.
As designated, may represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity; successful completion of training required.