Brand Marketing Manager - Social Media

Milwaukee Tool•Milwaukee, WI

About The Position

Your Role on Our Team The Social Media Manager is responsible for developing and executing a cohesive social media strategy that drives measurable growth, strengthens online presence, and deepens customer engagement across all core social platforms. This role leads a team and collaborates closely with Brand, Creative, and Customer Service teams to deliver impactful content and real-time engagement that reflects the brand’s voice and values. You’ll be DISRUPTIVE through these duties and responsibilities: Leadership & Vision Define and lead a multi-year social media vision and strategy aligned to overarching business objectives, brand positioning, and revenue growth targets. Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes. Serve as the executive subject matter expert on social trends, platform evolution, and digital culture, advising senior leadership on risks and opportunities. Growth & Demand Generation Architect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention. Partner with Performance Marketing to align organic and paid social strategies, optimizing full-funnel impact and ROI. Establish KPI frameworks and attribution models to quantify social’s contribution to pipeline, revenue, and customer lifetime value. Content & Brand Strategy Oversee development of differentiated, insight-led content strategies tailored to platform behavior and audience segmentation. Ensure all social storytelling reinforces brand positioning, strengthens thought leadership, and supports integrated marketing campaigns. Identify whitespace opportunities and emerging platforms to expand reach and maintain competitive advantage. Community Intelligence & Reputation Management Own the development and governance of community standards and internal social policies to protect brand integrity and ensure scalable engagement. Lead proactive social listening and sentiment analysis to surface actionable insights that inform product, marketing, and customer experience strategies. Develop crisis-response frameworks and escalation protocols to mitigate reputational risk and ensure timely, aligned communication. Analytics & Executive Reporting Translate performance data into executive-level insights, strategic recommendations, and forward-looking growth initiatives. Continuously test, optimize, and refine channel strategies based on performance trends and audience behavior. Present regular performance narratives to leadership, clearly articulating impact, learnings, and investment priorities.

Requirements

Bachelor’s degree in Marketing, Communications, or related field required
7+ years of progressive social media experience, including 2+ years leading a team
Proven track record of developing and executing multi-channel social strategies that drive measurable business growth
Demonstrated success scaling brand presence across emerging platforms
Strong analytical background with ability to translate data into strategic recommendations for executive leadership
Experience using enterprise-level social listening and management platforms (e.g., Sprinklr)

Responsibilities

Define and lead a multi-year social media vision and strategy aligned to overarching business objectives, brand positioning, and revenue growth targets.
Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes.
Serve as the executive subject matter expert on social trends, platform evolution, and digital culture, advising senior leadership on risks and opportunities.
Architect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention.
Partner with Performance Marketing to align organic and paid social strategies, optimizing full-funnel impact and ROI.
Establish KPI frameworks and attribution models to quantify social’s contribution to pipeline, revenue, and customer lifetime value.
Oversee development of differentiated, insight-led content strategies tailored to platform behavior and audience segmentation.
Ensure all social storytelling reinforces brand positioning, strengthens thought leadership, and supports integrated marketing campaigns.
Identify whitespace opportunities and emerging platforms to expand reach and maintain competitive advantage.
Own the development and governance of community standards and internal social policies to protect brand integrity and ensure scalable engagement.
Lead proactive social listening and sentiment analysis to surface actionable insights that inform product, marketing, and customer experience strategies.
Develop crisis-response frameworks and escalation protocols to mitigate reputational risk and ensure timely, aligned communication.
Translate performance data into executive-level insights, strategic recommendations, and forward-looking growth initiatives.
Continuously test, optimize, and refine channel strategies based on performance trends and audience behavior.
Present regular performance narratives to leadership, clearly articulating impact, learnings, and investment priorities.