Social Media Marketing Manager

Offworld industries•New Westminster, BC

22h•CA$70,000 - CA$85,000•Onsite

About The Position

Offworld Industries Ltd. (Offworld) is seeking an experienced Social Media Marketing Manager to elevate its social media strategies across all products and corporate channels. This role involves crafting engaging organic social media strategies, developing content strategies, and working closely with community managers, the people team, and the Head of Marketing. The ideal candidate will have a strong background in copywriting, social media, asset conception, and process pipeline management, with an understanding of how paid and organic media can complement each other. The position is based in New Westminster, Canada.

Requirements

3+ years of experience in social media, community, digital marketing, or a related role
Experience managing social media channels for games, entertainment, technology, or consumer brands preferred
Strong understanding of major social platforms, including platform best practices, content formats, trends, and reporting tools
Excellent copywriting, editing, and communication skills, with the ability to adapt tone across different brands, audiences, and platforms
Experience building social calendars, managing publishing schedules, and coordinating content approvals
Comfortable working cross-functionally with marketing, community, creative, video, production, and external partners
Ability to interpret social performance data, identify insights, and make recommendations based on results
Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities at once
Understanding of gaming communities, player sentiment, and online community dynamics strongly preferred
Experience with social media management, analytics, scheduling, and reporting tools
Familiarity with paid social copy, campaign amplification, influencer/community programs, events, or live-service game marketing is an asset
Degree or diploma in marketing, communications, journalism, business, or a related field is preferred, but equivalent experience will be considered

Responsibilities

Develop and execute social media strategies tailored to Offworld’s games, updates, campaigns, and brand priorities
Own and maintain social media calendars across product and corporate channels
Plan, write, schedule, and publish organic social content across key platforms
Manage social content requests, asset pipelines, approvals, prioritization, and deadlines with internal and external stakeholders
Partner with Marketing Art, Video, Product Marketing, Community, and Production teams to create and deliver social-first content
Write social copy for organic posts and paid social advertising when needed
Track performance across social channels, establish KPIs, and provide regular reporting, insights, and recommendations
Monitor social trends, platform changes, competitor activity, and player sentiment to identify opportunities or risks
Support campaign amplification for game launches, updates, events, sales, contests, charity initiatives, and community programs
Act as a liaison between Marketing and Community to ensure consistent messaging, tone, and response alignment
Maintain and evolve brand voice and tone guidelines for Offworld products and corporate channels
Support and mentor Community Managers on social copy, engagement best practices, and platform-specific execution
Provide social insights to Production, Community, QA, and Marketing teams to help inform product needs, campaign planning, and player communication
Support brand consistency across social platforms, online store pages, and other public-facing digital touchpoints