Social Media & Influencer Marketing Manager

Side • San Francisco, CA

15h • Hybrid

About The Position

At Side, we believe everyone should own their path. Side partners with top-producing real estate professionals to help them own and operate their own boutique real estate companies, without the legal, regulatory, or operational complexity of running a traditional brokerage. As a pioneer in the Brokerage-as-a-Service model, Side provides a proprietary platform that increases efficiency, strengthens client relationships, and enables entrepreneurs to focus on what they do best — selling real estate and growing their businesses. Headquartered in San Francisco and backed by more than $300 million from top-tier venture capital firms, Side is recognized as one of the most innovative and fastest-growing companies in real estate. At Side, you’ll work alongside experienced industry leaders and world-class engineers to help shape the future of real estate and empower exceptional professionals to thrive as business owners.

Requirements

• Demonstrated success building, growing, or managing a meaningful social media audience for a company, executive, creator, entrepreneur, or personal brand specifically on Instagram
• Strong portfolio of content that demonstrates storytelling ability, creativity, and measurable results.
• Deep understanding of Instagram, LinkedIn, YouTube, Facebook, and emerging social platforms.
• Exceptional content creation skills, including filming, editing, copywriting, storytelling, and content packaging.
• Strong understanding of audience growth strategies, engagement mechanics, and social media analytics.
• Experience working directly with founders, executives, entrepreneurs, or thought leaders is strongly preferred.
• Ability to independently generate ideas, execute quickly, and maintain high standards with minimal oversight.
• Strong business judgment and ability to translate company priorities into compelling narratives.
• Comfortable operating in a fast-paced environment with shifting priorities and high expectations.

Nice To Haves

• Experience in real estate, technology, media, creator economy, or high-growth startups is preferred but not required.

Responsibilities

• Develop and execute Side's overall social media strategy across Instagram most importantly, syndication across others as well including TikTok, YouTube, Facebook, LinkedIn, and emerging platforms.
• Own the strategy, creation, editing, publishing, and performance analysis of short-form and long-form content.
• Build and manage the executive social presence of Side's leadership team.
• Identify industry trends, news, market shifts, and cultural moments that create opportunities for Side to participate in relevant conversations.
• Create compelling content that positions Side as a thought leader and category leader within residential real estate.
• Develop original content concepts, recurring series, campaigns, and storytelling formats that differentiate Side from competitors.
• Capture and produce content from company events, partner events, conferences, leadership meetings, customer visits, and offsites.
• Partner closely with executives, marketing leadership, recruiting, product, and partner success teams to identify content opportunities.
• Establish performance goals and regularly report on growth, engagement, audience quality, reach, and business impact.
• Continuously test new content formats, distribution strategies, and platform-specific tactics.
• Maintain a deep understanding of social media algorithms, creator trends, platform updates, and audience behavior.
• Travel frequently throughout the bay area and often times beyond to capture content and support executive visibility opportunities.

Benefits

• Stock options
• Best-in-class benefits, including 100% healthcare coverage (medical, vision, and dental)
• Flexible PTO
• Learning and development credit
• Pet-friendly environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed