Manager, Social Media & Influencer Marketing

Chamberlain Group•Oak Brook, IL

17h•Hybrid

About The Position

This is a leadership role within Chamberlain Group’s Brand and Communications function within Marketing, responsible for setting the strategic direction for, and stewardship of, organic social media across the full house of brands (Chamberlain Group, myQ, LiftMaster and Chamberlain) and their B2B and B2C segments. You will lead and develop the Social Media team that manages all organic channels—TikTok, Meta (Instagram & Facebook), YouTube, and emerging platforms—for every master brand and relevant segment, setting platform strategy, editorial standards, and performance goals. You will also own and set strategic direction for myQ’s influencer and affiliate marketing programs on Amazon, Instagram, Meta, and TikTok, partnering closely with Marketing leads across the Services businesses to align programs to commercial priorities and revenue targets. You will act as steward of Chamberlain Group’s master brand standards, ensuring voice, visual identity, and messaging consistency across all organic, influencer, and affiliate content and channels. You will set strategic direction and own the annual roadmap for organic social media across Chamberlain Group’s house of brands (Chamberlain Group, myQ, LiftMaster, and Chamberlain) and relevant B2B and B2C segments, ensuring platform strategy and content investment align to brand and business objectives. You will build and manage relationships with influencer and affiliate partners, agencies, and platform representatives—negotiating terms, evaluating performance, and optimizing program return on investment. You will partner with Marketing leads across the Services businesses and cross-functional stakeholders (creative, brand, commercial, legal) to align social, influencer, and affiliate strategy with campaign objectives, product launches, and business priorities. You will establish KPIs and reporting frameworks across organic social and influencer/affiliate programs, translating performance data into strategic recommendations for senior leadership. You will manage budget, vendor contracts, and resource allocation across social, influencer, and affiliate marketing programs. You will evaluate emerging platforms, formats, and trends, recommending where Chamberlain Group and its brands should invest to stay ahead of the market. You will guide on-camera or on-platform talent and campaigns (e.g., TikTok Live, influencer collaborations), ensuring brand-safe, authentic execution in high-visibility moments. You will personally serve as on-camera talent for select organic social and influencer content (e.g., TikTok Live, short-form video, brand takeovers), authentically representing the brand and modeling the on-screen presence expected of the team. You will identify and resolve risk, compliance, and brand-safety issues across social, influencer, and affiliate channels, partnering with Legal and Communications as needed.

Requirements

6+ years of experience in social media, influencer/affiliate marketing, or digital content strategy.
Experience leading people and managing cross-functional or agency partners.
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

Responsibilities

Lead and develop the Social Media team that manages all organic channels—TikTok, Meta (Instagram & Facebook), YouTube, and emerging platforms—for every master brand and relevant segment, setting platform strategy, editorial standards, and performance goals
Own and set strategic direction for myQ’s influencer and affiliate marketing programs on Amazon, Instagram, Meta, and TikTok, partnering closely with Marketing leads across the Services businesses to align programs to commercial priorities and revenue targets
Act as steward of Chamberlain Group’s master brand standards, ensuring voice, visual identity, and messaging consistency across all organic, influencer, and affiliate content and channels
Set strategic direction and owns the annual roadmap for organic social media across Chamberlain Group’s house of brands (Chamberlain Group, myQ, LiftMaster, and Chamberlain) and relevant B2B and B2C segments, ensuring platform strategy and content investment align to brand and business objectives.
Build and manage relationships with influencer and affiliate partners, agencies, and platform representatives—negotiating terms, evaluating performance, and optimizing program return on investment.
Partner with Marketing leads across the Services businesses and cross-functional stakeholders (creative, brand, commercial, legal) to align social, influencer, and affiliate strategy with campaign objectives, product launches, and business priorities.
Establish KPIs and reporting frameworks across organic social and influencer/affiliate programs, translating performance data into strategic recommendations for senior leadership.
Manage budget, vendor contracts, and resource allocation across social, influencer, and affiliate marketing programs.
Evaluate emerging platforms, formats, and trends, recommending where Chamberlain Group and its brands should invest to stay ahead of the market.
Guide on-camera or on-platform talent and campaigns (e.g., TikTok Live, influencer collaborations), ensuring brand-safe, authentic execution in high-visibility moments.
Personally serve as on-camera talent for select organic social and influencer content (e.g., TikTok Live, short-form video, brand takeovers), authentically representing the brand and modeling the on-screen presence expected of the team.
Identify and resolves risk, compliance, and brand-safety issues across social, influencer, and affiliate channels, partnering with Legal and Communications as needed.