Manager, Marketing & Social Media

Playa Bowls•Ladue, MO

1d•$25 - $60•Hybrid

About The Position

The part-time marketing manager is the boots-on-the-ground driver of local store marketing (LSM) for our new St. Louis store opening at the end of August 2026. This is the first Playa Bowls in the state of Missouri! You will spend the majority of your week in the community, in our shops, and at events, building relationships with schools, athletic departments, sports clubs, gyms, offices, and local influencers, while creating the content that brings those relationships to life on social media. You will own the local marketing calendar, generate and execute catering and event opportunities, and report on what is working. You will work hand in hand with our owner and GM, and you will partner with the Playa Bowls corporate Regional Marketing Manager to execute brand-aligned campaigns at the local level. This role is ideal for someone who is self-motivated, naturally outgoing, comfortable on camera and behind it, and excited to build something.

Requirements

Experience in events, hospitality marketing, brand ambassadorship, or a related field.
Reliable personal vehicle, valid driver’s license, and willingness to travel in the St. Louis metropolitan area.
Comfort on camera, plus hands-on experience shooting and editing short-form video content (Reels, TikTok) on an iPhone.
Strong outbound communication skills.
Project management experience.
Availability to work weekends and evenings as needed for events, activations, and catering. This is core to the role.
A passion for community, hospitality, and building a brand.

Nice To Haves

Background in grassroots marketing and social media, and ideally events and catering. A big part of this role is getting out into the community.
Existing network in the St. Louis markets.
Prior experience in food and beverage and/or retail.

Responsibilities

Build and maintain a master contact list of local schools, universities, sororities, athletic departments, run clubs, gyms, and corporate offices across our markets.
Generate inbound and outbound leads for events, catering, fundraisers, and dine-to-donate nights.
Vet partnership opportunities and prioritize the ones that drive measurable traffic, sales, or brand visibility.
Plan events end-to-end, from initial outreach through on-site execution, including setup and breakdown.
Lead the social presence for our shop accounts on Instagram and TikTok, including planning, scheduling, posting, and community management.
Shoot, edit, and publish native short-form content (Reels, TikToks, UGC-style videos) on a consistent weekly cadence.
Coordinate influencer DMs, partnership visits, and content collaborations.
Create boosted posts and report on engagement, reach, and follower growth.
Support loyalty campaigns and promotions, including segment-specific activations such as lapsed-guest win-backs, daypart shifts, and cross-store activation.
Coordinate Google Business Profile updates, photos, and review response support across all locations.
Track campaign performance, redemptions, and ROI across TapMango, third-party delivery (TPD), boosted social posts, and tangible assets such as flyers and mailers.
Deliver a monthly marketing report to the owner and General Manager covering events, catering, social, and loyalty performance.
Place orders and maintain inventory of marketing assets including flyers, stickers, giveaways, retail items, and event supplies.
Manage the local marketing budget, tracking spend against ROI.
Collaborate with the Playa Bowls Regional Marketing Manager to implement quarterly brand plans at the local level.
Be accountable for product quality, brand consistency, speed of service, and guest experience at every activation.
Manage catering inquiries and orders across ezCater and direct in-shop channels.
Be on-site for catering execution to ensure quality and consistency.
Attend and run off-site catering and event activations, including sampling pop-ups, festivals, and sponsorships.
Coordinate event staffing, product needs, and logistics with the owner and general manager.
Track and report on every catering order, fundraiser, and event, including revenue, cost, and ROI.