Social Media & Marketing Manager

ASM Global•Lincoln, NE

2d•Onsite

About The Position

As the world’s leading venue management company and live event producer, Legends Global partners with over 350 venues worldwide. Managing and investing in stadiums, arenas, convention centers, and theaters requires unmatched dedication and expertise—and our focus is always on enhancing experiences for both our team and our guests. Through ongoing investments in growth, resources, and technology, we strive to deliver extraordinary live experiences. This position will oversee social media and content strategy for Pinnacle Bank Arena and Pinewood Bowl Theater, along with community engagement and grassroots efforts, working closely with the Director of Marketing to ensure the success of campaigns, initiatives, and events. Responsibilities include developing the venues’ social voice, creating and scheduling content across all platforms, and producing engaging graphic and video assets. Additionally, this person will coordinate community engagement and grassroots opportunities that help drive awareness to the events we host. The role also supports broader marketing activities, including event promotions, community initiatives, backstage activations, and design projects. Flexibility is essential, as this position requires working evenings and weekends as needed.

Requirements

Minimum of 2 years’ experience as a Social Media Coordinator or similar role
A genuine passion for the entertainment and sports industry.
Strong knowledge of major social media platforms, including Facebook, Instagram, Snapchat, TikTok, and X.
Excellent copywriting and editing skills with attention to detail.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Canva, and design tools.
Proficient in photography and videography skills for social media.
Demonstrates an AI- and technology-forward mindset, proactively leveraging emerging tools and technologies to drive innovation, efficiency, and results.
Strong communication and organizational skills, with the ability to meet deadlines in a fast-paced environment.
Positive, flexible attitude, and a collaborative, team-first mindset.

Nice To Haves

Associate degree in Advertising and/or Marketing from a two-year college preferred, or equivalent professional experience.

Responsibilities

Develop, implement, and maintain a scheduling/planning calendar across all social media platforms including Instagram, Facebook, TikTok, X, Snapchat, and emerging channels of value.
Manage the daily operations of Pinnacle Bank Arena and Pinewood Bowl Theater’s social media channels.
Create engaging, on-brand graphics to strengthen the digital presence of both venues and support sales initiatives.
Conceptualize, film, and edit original short-form video content for platforms like TikTok, Instagram and Facebook to engage followers and highlight upcoming events in a creative, trend-conscious way.
Monitor social media channels consistently and in real-time, providing timely customer service and engage in real-time interaction with various departments and patrons during designated events, including evenings and weekends as needed.
Plan, design, and execute visually engaging email marketing campaigns using audience segmentation to promote upcoming events and drive ticket sales.
Actively engage with patrons, fans, artists, and local media across all social platforms to foster community and brand loyalty.
Demonstrate a proactive and creative approach towards brainstorming and executing community marketing techniques for shows such as grassroots, community engagement, promotional tie-ins, and partnership activations.
Prepare and send “Know-Before-You-Gos” and other marketing materials.
Collaborate with Director of Marketing to maintain a consistent look, tone, and feel across all communication pieces.
Identify, evaluate, and leverage relevant social media trends and proactively incorporate relevant content ideas to enhance engagement and brand visibility.
Represent the marketing department on-site at designated events, both on and off property.
Assist with planning and execution of marketing initiatives, including community outreach, backstage activations, and basic design/graphics projects.
Perform other duties as assigned to support overall marketing and venue objectives.