Social Media Marketing Manager

Justworks•New York, NY

6h•$121,000 - $151,000•Hybrid

About The Position

At Justworks, we empower small businesses and entrepreneurs to thrive. As Social Media Marketing Manager, your role is to bring their stories to life and showcase our brand’s unique voice across digital platforms. You’ll be part of the Strategic Communications team, helping to craft and execute a forward-thinking social media strategy. You’ll work on everything from tone of voice and content cadence to analytics and community management. Your mission is to connect with our audiences, spark engagement, and help grow the Justworks brand. You are a self-starter, constantly in tune with social media trends, and always ready to adapt and innovate. Whether it’s discovering new platform features, creating bold content, or responding swiftly to key moments, you know how to keep a brand relevant and resonant. Your creativity shines, and you’re equally comfortable digging into the data that drives performance. Most importantly, you’re a collaborative team player who thrives on bringing cross-functional stories to the forefront.

Requirements

Minimum of 5-7 years of proven experience in social media strategy, content creation, and community management at an agency or on an in-house team (B2B or tech preferred, but not required for in-house)
Experience building social media strategy, content calendars, campaigns, and social listening/community management
Experience working cross-functionally to ensure consistency of brand guidelines and messaging, including collaboration with creative teams to deliver briefs and feedback loops
Strong understanding of the social media space including platform-specific communities, conversations, and trends
Ability to multi-task and execute top-notch work against tight deadlines
Creative thinker who comes to the table with trend-driven content ideas
Experience with scheduling and analytics tools including Sprout Social
Eager to stay up to date on social media trends, best practices, and tech updates (platforms, features, etc.)
Solution-oriented “get to yes” attitude and extreme attention to detail
Proven success as a team player and creative collaborator
Ability to help cultivate, contribute to, and foster a high performing/high impact team

Responsibilities

Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks’ broader communications and marketing goals, ensuring a consistent voice across platforms.
Content Creation & Curation: Develop engaging, on-brand content that resonates with small business owners, HR professionals, and other target audiences, including posts, stories, and videos for platforms like: Linkedin, Instagram, X, and more. You will own the content calendar and scheduling and publishing of content.
Community Engagement: Foster a strong social media presence by building relationships with key audiences, drive meaningful interactions, and manage and grow Justworks’ brand following.
Crisis Management & Social Listening: Monitor social platforms for potential issues, escalating when necessary, and proactively engage in social listening to identify opportunities for brand engagement and reputation management.
Collaboration with Internal Teams: Partner with Creative, Growth Marketing, Product Marketing, People team, and Customer Support to align messaging, campaigns, and goals across channels, ensuring a unified voice.
Social Media Tools & Innovation: Stay informed of emerging social media trends, tools, and best practices to recommend and implement new approaches that enhance engagement and performance.
Analytics & Reporting: Measure, analyze, and report on social media performance, using data-driven insights to continuously optimize content, engagement, and overall strategy.