Social Media & Marketing Manager

Dickie Brennan & Company•New Orleans, LA

2d•Hybrid

About The Position

The Social Media & Marketing Manager supports the restaurant marketing needs of Dickie Brennan & Company. Responsibilities include graphic design, creating content, social media, web/online marketing, promotions, and events. The Social Media & Marketing Manager will be responsible for 10 dynamic restaurants & properties (Bourbon House, Tableau, The Commissary Market, Bellegarde Bakery, Pascal's Manale, Audubon Clubhouse, The Josephine on Napoleon, Dickie Brennan & Co. Catering Events at Audubon Institute) to achieve strategic sales, marketing and social media objectives of the restaurants as set by the Director of Sales & Marketing.

Requirements

Minimum of two years of experience in the Restaurant or Hospitality Industry using social media in a marketing role or agency
Superb written and verbal communication and presentation skills
Ability to organize and convert key information into clear, concise, and informative written documents
Meticulous organizational skills
Project management skills
High proficiency in communication and information software
Excellent ability to integrate ideas
Self-managed
Team spirit and strong service / support capability
Skillful in working on multiple projects simultaneously
Proficient knowledge of Microsoft Office programs, and related computer programs.
Solid food background and/or a passion for food and fine dining with a strong knowledge of the local market
Demonstrates the ability to anticipate and solve problems and issues
Demonstrate in-depth marketing, leadership, and financial principles
Strong organizational, multi-tasking, time management, follow-up, and analytical skills with attention to detail and accuracy
Working knowledge of the daily operations of a professional office, and standard office equipment
Ability to work in a team-oriented, fast-paced environment with a customer service orientation
Work efficiently with minimal supervision and complete required tasks within assigned timeframe
Strong professional presence. Must present a well-groomed appearance
Access to own, reliable transportation is required
Manual dexterity is essential. Must possess finger dexterity to use office equipment adeptly
Must be able to sit, stand and/or walk for extended periods of time.
Frequent visits to the restaurant locations necessary
Must be able to maneuver in an office, through restaurants and at outside functions.
Lifting and/or carrying of up to 25 pounds for files, supplies, and promotional materials on occasion.

Responsibilities

Manage social media marketing campaigns and day-to-day activities
Responsible for creating regular, engaging content on all social media channels
Maintain and manage messaging (visual and written messaging) of this established brand
Responsible for monthly reporting on all social media channels
Strong marketing knowledge including digital, social, SEM, SEO, direct mail, print, broadcast and CRM
Maintain and evolve company websites keeping in mind the latest tactics for SEO
Proficient with Google analytics and web analysis tools
Proficient with Facebook / Instagram analytics and advertising tools
Create & issue monthly HTML electronic newsletters to be sent to database of guests for each restaurant
Produce collateral, including, but not limited to print ads, menu layout, digital ads, social media ads, signage
Assist with food and restaurant photography
Organize & maintain the existing archive of promotional images
Develop new online content - Employee profiles, Vendor features, Video content
Manage integrations with all internal platforms: Toast, OpenTable, TripleSeat, Bento Box, Wix, Go Daddy, Adentro, Mailchimp, Eventbrite, Squarespace etc.
Assist General Mangers/Operations Team with customer relationship/reputation management
Develop Social Media campaigns, with clear messages to the target accounts, markets, or segments
Analyze success of online campaigns through Google Analytics
Manage projects and deadlines for assigned jobs as well as post analysis
Manage the monitoring and coordination of all databases
Identify and solicit new digital and social media channels and opportunities on behalf of Dickie Brennan & Company
Analyze current market conditions and competitor information to determine focus of sales and marketing efforts and meet changing market and competitive conditions
Establish and maintain relationships with industry influencers, key strategic partners, and customer base
Build and grow relationships with guests through social media (Facebook, IG, e-newsletters, website, company blog, etc.)
Monitor trends in social media and stay up to date with overall social media platforms
Play a key role in the design, implementation and facilitation of the Social Media strategy and plans
Perform related work and other duties that may be necessary in the normal course of business
Assist with marketing events & special projects as directed (may be for other departments)