Digital Communications and Social Media Lead

PARTALE•Los Angeles, CA

4h•Hybrid

About The Position

Armadillo is seeking a dynamic Digital Communications professional with a passion for social media and brand storytelling. This role is instrumental in shaping and delivering Armadillo’s digital brand experience, orchestrating the day-to-day execution of our communications across social media, EDM, and website to drive engagement and brand desirability. As a key member of the global marketing team, you will bring new product launches, brand campaigns, and storytelling to life through considered, beautifully executed communications. The Digital Communications & Social Media Lead will possess a meticulous eye for detail, a strong design sensibility, and an innate understanding of brand building. Positioned at the heart of the brand, you will collaborate closely with cross-functional partners across brand, creative, digital/ecommerce, and local market teams, ensuring every touchpoint reflects Armadillo’s distinctive aesthetic and commitment to excellence.

Requirements

Experience in digital communications and social media, preferably within the home decor or textiles industry.
Strong attention to detail & organisational skills.
Ability to manage content schedules, communications calendars, approval workflows and digital task trackers.
Impactful presentation and communication skills with the ability to engage and influence a range of clients that will have varied degrees of familiarity with the brand.
Proficiency in digital communication software.

Nice To Haves

Bring strong design sensibility and a meticulous eye for detail to social media campaigns
Inspire customers with engaging content.
Thrive in warm, collaborative environments
Remain organised and intentionally plan your week in a way that helps you achieve results.
Turn into setbacks and lean into moments.
Think fast, solve problems and thrive under pressure.
Are self-motivated and goal oriented.

Responsibilities

Oversee the ideation, planning and production of Armadillo’s digital content platforms, collaborating cross departments and with external partners where required.
Manage end-to-end digital communications calendar, ensuring timely delivery and a consistent storytelling across all channels.
Curate and execute social content with a focus on quality, consistency and brand alignment.
Support social media community management, including monitoring comments, messages, and engagement.
Manage journal/content ideation, builds, scheduling, and publishing.
Drive audience growth and deepen engagement across key digital platforms through considered content and optimisation strategies.
Develop and manage relationships in cross functional departments, external partners and internal creative teams.
Working with regional marketing leads to deliver on campaign goals.
Maintain a globally consistent brand presence while supporting local market nuances where appropriate.
Collaborate with relevant teams, in support of producing creative assets in line with marketing calendar.
Assist with photoshoots, events and content production (pre-production and occasional on-site support).
Identify opportunities to enhance content workflows, with a focus on optimising processes related to content management, scheduling, and overall efficiency.
Track performance across channels using analytics tools and report on engagement and its impact on business goals.
Compile monthly, campaign-based, or event-based post-campaign reports across data platforms and tools
Analyse social digital metrics and provide recommendations for optimisation and improvements
Ad hoc reports and presentations
Interpret emerging digital and cultural trends through Armadillo’s brand lens, identifying opportunities for considered and relevant application.