Social Media and Content Specialist – USA Market

Impress • New York, NY

25d

About The Position

The Social Media and Content Specialist will lead execution of Impress’s social media presence for the USA market, based in the New York/New Jersey or Chicago area and willing to travel occasionally to US clinics for content shoots and activations. Working with the Global Social Media Manager, the USA Marketing Manager, creative partners, medical staff, and other cross-functional teams, the specialist will localize and execute social media plans, create platform-specific content for paid and organic channels, grow and manage the community, and report on performance. The role also includes appearing on camera as the face of Impress USA, coordinating content creators, handling patient agreements for clinic content, and reviewing US adaptations of global assets for cultural relevance and brand alignment.

Requirements

• At least 2–3 years of experience in social media management, content creation, or digital marketing, with a proven record of impactful campaigns.
• Deep understanding of Instagram, TikTok, LinkedIn, Facebook, and emerging digital trends.
• Proven ability to create engaging content both behind and in front of the camera.
• Experience with social media presence, viral content creation, organic social media growth, user-generated content, shooting, and editing.
• Native-level English.
• Proficiency in content creation tools such as Canva, Adobe Suite, CapCut, or Figma, and social media management platforms such as Brandwatch.
• Strong creative judgment and ability to adapt content strategies for different platforms and audiences.
• Based in the New York or New Jersey area or the Chicago area, and willing to travel occasionally for clinic content shoots and activations.
• Comfortable appearing on camera and connecting authentically with audiences; relevant experience may include content creation, TikTok creation, influencer work, or representing personal or professional projects.
• Creative storytelling ability and a deep understanding of social media dynamics, audience behavior, and platform-specific content strategies.
• Proactive, trend-savvy, self-motivated, results-driven, collaborative, and comfortable working in a fast-paced environment.
• Applicants must submit a portfolio or video examples of their work; applications without examples of past video work will not be considered.

Responsibilities

• Collaborate with the Global Social Media Manager to develop and localize a social media calendar aligned with USA market goals.
• Own execution of the USA social media accounts, including scheduling, posting, monitoring performance, and optimizing content across platforms.
• Partner with the creative team to produce visually compelling, on-brand social content and develop campaign concepts that increase awareness, engagement, and following.
• Use data-driven insights to refine social media strategy and improve content performance and engagement.
• Work with the USA Marketing Manager and cross-functional teams to align social activations with broader business objectives.
• Manage daily engagement across social platforms, including comments and direct messages, and provide timely, brand-aligned responses.
• Report weekly and monthly on reach, engagement, follower growth, and leads generated from social media, sharing learnings with the USA Marketing Manager and Global Social Media Manager.
• Create high-quality content—including posts, stories, videos, and interactive formats—for paid and organic channels, tailored to the USA market.
• Collaborate on content briefs, scripting, and review, including localization of global assets.
• Coordinate in-clinic content production with the medical team, capturing before-and-after cases, patient stories, and photo and video shoots; ensure patient agreements are handled properly.
• Shoot and edit videos for platform-specific use.
• Scout and manage external content creators, including briefing, coordination, and oversight of their creative work.
• Identify potential patients to become ambassadors and generate testimonials and audiovisual content with them.
• Track cultural and digital trends and apply new content formats, challenges, and campaigns.
• Moderate the community by hiding or removing spam and offensive content and avoiding individual medical advice or treatment specifics in public replies.
• Escalate negative comments, complaints, and reviews to internal operations teams according to the agreed process, and publicly close the loop once issues are resolved.
• Review and proofread US translations of global assets—including copy, captions, subtitles, and on-screen text—adapting tone, idioms, and references before publication.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed