Social Media and Content Specialist

South Jordan City•South Jordan, UT

About The Position

The Social Media and Content Specialist creates digital content that helps residents understand and connect with City services, programs, and events. The role supports City departments and community engagement through social media, video, photography, graphics, written content, and other digital communications. The specialist creates and distributes content for websites, print, social media, and other digital platforms, coordinating the social media content calendar and planning campaigns around City priorities, events, and services. The role monitors social trends and platform changes, adapts relevant trends to the City's style and voice, and coordinates community engagement while helping ensure communications are accessible. The specialist also develops written content and works with City stakeholders on promotional materials and communications projects.

Requirements

  • Bachelor's degree from a regionally accredited college or university with major coursework in communications, public relations, advertising, marketing, or a closely related field; or an equivalent combination of education and experience.
  • One year of experience managing social media for a brand, organization, business, or public agency, or in marketing, communications, public relations, or related duties; or an equivalent combination of education and experience.
  • Valid Utah Class D Driver License.

Responsibilities

  • Create engaging, honest, and visually appealing videos and photographs to inform the public and promote City events.
  • Coordinate the social media content calendar and plan campaigns around City priorities, events, and services.
  • Create and distribute content for websites, print, social media, and other digital platforms, including vertical video, photos, reels, stories, and graphics optimized for each platform.
  • Monitor social trends, formats, audio, and platform changes; identify relevant trends and adapt them to the City's style, brand, and tone.
  • Coordinate, monitor, and respond to community engagement.
  • Help ensure web and social content is accessible through captions, alt text, readable graphics, and ADA-aware design.
  • Develop and edit written content for digital communications and strategic campaigns.
  • Collaborate with City stakeholders to develop promotional materials and support communications projects.
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