Social Media and Content Manager

Cape Resorts • Cape May, NJ

7d • $60,000 - $80,000 • Onsite

About The Position

We are seeking a Social Media & Content Manager to bring the Cape Resorts brand to life across our digital channels. Reporting to the Director of Social Media & Content, this role is highly hands-on—responsible for daily social execution, content creation, copywriting, and performance tracking. You will be the engine behind our content output: capturing, creating, editing, writing, and publishing content that feels both elevated and immediate. This role is ideal for someone who is both creative and detail-oriented—with strong instincts for what performs on social, and the technical and editorial skills to produce high-quality content in real time.

Requirements

• A strong copywriter with the ability to write in a clear, elevated, and brand-aligned voice
• A hands-on content creator with strong photo, video, and editing skills
• Fluent in social platforms (Instagram, TikTok, Pinterest, Facebook, LinkedIn, YouTube. Substack) and what performs on each
• Experienced in shooting and editing content natively (iPhone + Adobe Suite, CapCut, etc.)
• A strong visual eye with a clear understanding of brand alignment, composition, and tone
• Detail-oriented and organized, able to manage multiple accounts and deadlines
• Comfortable working in a fast-paced, on-property environment with real-time content needs
• Data-aware, with the ability to pull insights and translate performance into action
• Collaborative, positive, and eager to grow within a creative and strategic team
• Passionate about hospitality, travel, and lifestyle storytelling
• Bachelor's degree in Business Administration, Marketing or related field.
• Social Media experience 5+ years in hospitality or lifestyle market.
• Expertise in content creation, graphic design and social media management.

Responsibilities

• Own daily posting across all social platforms, ensuring consistency in voice, tone, and timing
• Manage content calendars in partnership with the Director, bringing campaigns and moments to life across 9+ brand accounts on each platform
• Monitor engagement, respond to comments and messages, and foster an active, on-brand community
• Write all social captions, story copy, and short-form messaging across platforms
• Translate the brand voice into copy that feels elevated, engaging, and platform-appropriate
• Balance editorial storytelling with clear calls to action that drive engagement and bookings
• Capture and produce photo and video content across properties, often in real time
• Edit short-form video (Reels, TikTok) and still imagery with a strong understanding of platform best practices
• Design simple, elevated graphics for social, stories, and promotional moments
• Ensure all content aligns with brand standards while feeling fresh and current
• Assist in executing influencer stays, brand partnerships, and on-property activations
• Capture content during events and experiences to support real-time storytelling
• Help coordinate content needs, shot lists, and deliverables
• Pull and analyze weekly and monthly social media performance reports
• Monitor key metrics including engagement, reach, growth, and conversion signals
• Share insights and recommendations to inform ongoing content strategy
• Organize and maintain digital asset libraries across properties
• Ensure content is properly tagged, stored, and easily accessible for cross-team use
• Support ongoing content shoots and production logistics as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level