SOCIAL MEDIA AGENCY

Kingdom Fellowship A M E Church•Calverton, MD

2d•$84,000 - $120,000•Onsite

About The Position

Kingdom Global is seeking a Washington, DC metropolitan area social media agency to act as an embedded extension of its team. The agency will develop and execute day-to-day social media strategy, content creation, publishing, and performance analysis across Kingdom Fellowship AME Church, Kingdom Global Community Development Corporation (KGCDC), and Reverend Dr. Matthew Watley’s ministry platform. The agency must honor each entity’s distinct voice, including KGCDC’s community-focused, non-religious branding, and advise leadership on how the entities’ channels perform, complement one another, and can better advance their missions. The engagement covers social media strategy and management, content creation, paid social campaigns using a separate Kingdom Global advertising budget, analytics and reporting, and strategic advisory. The work includes editing sermon footage into short-form content, designing digital assets, writing platform-specific copy, coordinating Sunday and event content capture, and developing ministry, testimony, and community-impact stories. The agency will establish baseline metrics within 30 days, provide monthly dashboards, and deliver quarterly strategic reviews. The agency will participate in weekly working meetings and quarterly planning, use a shared project-management and approval workflow, and work closely with Kingdom Fellowship’s internal media team. It must provide a dedicated onsite content lead every Sunday at the Calverton, Maryland campus or another designated campus, as well as at other services and key events as scheduled. The account lead must be available in person for additional meetings as needed. The engagement is contracted agency services on an ongoing month-to-month basis, with a 90-day fit review. The monthly retainer is $7,000–$10,000; paid advertising is funded separately. Website development and hosting, traditional public relations, print production, and large-scale video production are out of scope.

Requirements

At least 5 years of experience delivering social media services, with demonstrated work for faith-based or mission-driven organizations.
Demonstrated audience growth for organizations or leaders with followings in the tens or hundreds of thousands.
Experience managing multiple brands or entities with distinct audiences under one organizational umbrella.
Strong short-form video editing and graphic design capability, with the ability to produce some in-house video, including mobile capture and live content.
Demonstrated understanding of the Black Church tradition and cultural competency with diverse communities.
Proven ability to deliver quality work on one-week and same-week timelines.
Ability to provide clear, insight-driven reporting suitable for executive leadership.
Agency based in the Washington, DC metropolitan area, with capacity to staff a dedicated onsite content lead every Sunday and at other services and key events.
Submit a response of no more than five pages, plus up to two pages per case study (six pages maximum), with references on a separate page.
Include an agency introduction and explanation of fit, proposed team and named account lead’s relevant background, and three case studies from the past three years identifying client, time period, agency role, and division of work among the agency’s team, client, subcontractors, or partners.
At least two case studies must demonstrate measurable audience growth with baseline and results metrics.
Include a monthly retainer estimate within the $7,000–$10,000 range and explain what is included or billed separately.
Provide two references from current or recent clients, preferably clients represented in the case studies.

Nice To Haves

Experience building national and international online audiences.
Bilingual capacity in English and Spanish.
Familiarity with Prince George’s, Howard, and Montgomery County communities.

Responsibilities

Develop and maintain a social media strategy for each entity’s agreed priority platforms and recommend emerging platforms as appropriate.
Build and manage a monthly content calendar across Kingdom Fellowship, KGCDC, and Pastor Watley’s ministry platform.
Create and publish content on an agreed weekly cadence and content mix, including graphics, photography-based posts, carousels, short-form video, and repurposed content.
Monitor and respond to comments and messages within 24 hours, escalating sensitive matters to Kingdom Global staff.
Edit each Sunday’s sermon into clips and posts for release throughout the week.
Recommend and execute audience-growth strategies, including for Kingdom Fellowship’s national and international online community.
Edit internal-media-team footage and B-roll into finished short-form video and reels, with captions, music, and platform-specific formatting.
Design social graphics, stories, and digital promotional assets consistent with each entity’s brand standards.
Write platform-specific copy reflecting each entity’s voice and audience.
Coordinate social content needs for Sunday worship, other services, and events; coordinate capture with the internal media team and provide mobile captures and live posts as needed.
Develop testimony, ministry spotlight, and community-impact stories.
Support seasonal and campaign content, including Easter, Christmas, the TKN Leadership Summit, anniversaries, and stewardship initiatives.
Maintain a portfolio-level view of the entities’ content and advise when content should be shared across entities or kept distinct.
Participate in quarterly planning with Kingdom Global leadership and provide informed perspectives on digital ministry, nonprofit storytelling, and thought leadership trends.
Translate performance data into clear, actionable recommendations for leadership.
Collaborate with the internal media team on workflows, asset sharing, content standards, and improvements to how worship services and events are captured and shared.
Plan, launch, and manage targeted paid social campaigns for events, initiatives, and audience growth using Kingdom Global’s separate advertising budget.
Recommend allocation of advertising funds across entities and campaigns, and report campaign spend, performance, and recommendations.
Establish baseline metrics within the first 30 days of the engagement.
Deliver a monthly dashboard covering reach, engagement, audience growth, and top-performing content by entity.
Deliver a quarterly strategic review with trends, insights, and recommendations.
Provide a named account lead as the primary strategist and day-to-day contact, and participate in weekly working meetings with the communications team.
Use a shared project-management system and approval workflow; meet the standard one-week turnaround and handle urgent requests within the same week.
Route sensitive or high-visibility content for leadership approval, using an expedited path for time-sensitive items.
Assign a dedicated onsite content lead for every Sunday service and other scheduled services and key ministry events, to coordinate content capture and posting with the internal media team and lead the volunteer social media team.
Make the account lead available in person for additional meetings and planning sessions as needed.
Coordinate content needs in advance and align shared standards with the internal media team, which provides edited footage, B-roll, and sermon recordings for finishing and posting.