Social Media Advisor

Cirrus Aircraft•Alcoa, TN

11d•Onsite

About The Position

At Cirrus, the Social Media Advisor supports the Marketing team and the company's social media presence through content creation, campaign execution, community engagement, and day-to-day channel coordination. The role also supports brand ambassador and content creator initiatives, helping coordinate opportunities and develop engaging content that builds brand awareness and connects with new audiences. The position is for a creative, organized, and motivated individual with strong communication skills, an interest in social media and digital marketing, and a passion for storytelling. The ideal candidate contributes fresh ideas, collaborates across teams, and develops experience in social media, content development, and influencer relations. The Social Media Advisor reports to the Manager, Public Relations. This is a full-time, on-site position at the Vision Center in Knoxville, Tennessee. Travel is estimated at 10%, and company vehicle driving requirements are estimated at 10%. Regular, reliable, and predictable attendance is required.

Requirements

Bachelor’s degree in Public Relations, Social Media, Marketing, Communications, or a related field.
2–4 years of experience in social media.
Excellent communication and writing skills.
Strong social media management platform skills, such as Sprout and SEM Rush.
Foundational photography, videography, and technology skills to support content creation.
Creative self-starter with the ability to identify and pursue new opportunities.
Valid driver's license and acceptable driving record.

Nice To Haves

Strong time management skills.
Strong marketing campaign skills.

Responsibilities

Support day-to-day social media activities across Cirrus' social media platforms.
Maintain and update social media content calendars, ensuring content is organized, scheduled, and published on time.
Assist with executing social media campaigns and initiatives aligned with established marketing and communications plans.
Draft social media copy and coordinate the development of photos, videos, and other creative assets.
Schedule and publish approved content while maintaining consistency with Cirrus' brand voice and visual identity.
Monitor comments, messages, and conversations, coordinating responses with appropriate team members as needed.
Identify opportunities to repurpose content from PR initiatives, company events, customer stories, and other marketing activities.
Stay informed about social media trends, platform updates, and emerging content opportunities, and share ideas with the team.
Support day-to-day coordination of brand ambassador, influencer, and content creator activities.
Assist in researching and identifying potential brand ambassadors and creators who align with Cirrus' brand, initiatives, and target audiences.
Help coordinate content opportunities and campaign deliverables with brand ambassadors and creators.
Maintain organized records of ambassador activities, content commitments, and campaign timelines.
Collaborate with internal teams to support execution of ambassador and influencer campaigns.
Contribute creative ideas for social media campaigns, content series, and audience engagement initiatives.
Work with PR, Marketing, Media, Design, and other cross-functional teams to coordinate content and campaign activities.
Track social media and brand ambassador performance, including engagement, audience growth, and content results.
Prepare regular reports and share observations and opportunities for improvement with the Manager, Public Relations.
Assist with social media activities related to company announcements, events, and crisis communications, following established processes and direction.
Maintain regular, reliable, and predictable attendance.
Meet the position's estimated travel and company vehicle driving requirements.

Benefits

Comprehensive medical, vision, and dental coverage, with additional dependent coverage options.
Employer-paid group term life insurance and short- and long-term disability insurance.
Flexible Spending Account and Health Savings Account offerings, with company contributions to the HSA.
Calm Health, an Employee Assistance Program, and wellness incentives through the medical provider.
401(k) dollar-for-dollar match up to 5% after 90 days, with 100% vesting after one year of service.
Various PTO plans, starting at 100 hours accrued within the first year.
Paid holidays.
Two weeks of paid parental leave.
Paid time for funeral leave and jury duty.
Tuition reimbursement program and professional growth opportunities.
Cirrus Store, partner, and marketplace discounts.
Company and employee clubs at various locations.
Sign-on bonus.