Social Media Specialsit

Indian Pueblo Cultural Center•Albuquerque, NM

13d

About The Position

The Social Media Specialist will help grow the digital presence of the Indian Pueblo Cultural Center/Indian Pueblos Marketing, Inc. across a diverse portfolio of brands. The role combines creative content production and strategic social media execution to build brand awareness, engage audiences, and support integrated marketing campaigns. The specialist will work with the marketing team and stakeholders across the organization to showcase the experiences, destinations, and initiatives of IPCC and its campus. The position is primarily office-based, with regular work at IPMI properties, community events, and promotional activities. It involves creating content in dynamic settings and providing live event coverage. A flexible schedule is required, including evenings, weekends, and holidays as business needs dictate.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
Three years of professional experience managing social media channels and creating content for a business, agency, organization, or brand.
Ability to pass a pre-employment drug/alcohol screening and background investigation.

Nice To Haves

Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging social platforms.
Experience creating high-quality photography, graphics, reels, and short-form video.
Proficiency with Adobe Creative Cloud, including Photoshop, Lightroom, Premiere Pro, and Acrobat.
Experience using approved AI tools to enhance creativity and workflow efficiency.
Knowledge of social media scheduling, publishing, and management platforms.
Experience interpreting social media analytics and performance metrics.
Outstanding writing, editing, proofreading, and storytelling skills.
Excellent organizational and project management abilities with strong attention to detail.
Strong interpersonal and communication skills and ability to collaborate across departments.
Ability to manage multiple priorities in a fast-paced environment while maintaining quality and customer service.

Responsibilities

Develop, create, schedule, and publish social-first content across multiple platforms.
Produce photography, video, reels, stories, graphics, and written content tailored to each brand’s voice.
Capture on-site content at events, community activities, promotions, and IPMI locations.
Edit photos and videos using Adobe Creative Cloud and other approved creative tools.
Repurpose existing content into new formats to maximize reach and engagement.
Maintain an organized digital asset library of photography, video, graphics, and user-generated content.
Manage daily social media activities across IPMI brands and platforms.
Monitor comments, direct messages, reviews, and mentions, and provide timely, professional responses.
Foster authentic engagement and meaningful conversations with online audiences.
Escalate customer service concerns or reputation issues to appropriate internal teams.
Monitor industry trends, competitor activity, and emerging social conversations.
Execute social media content calendars aligned with marketing campaigns and business objectives.
Adapt content for each platform based on audience behavior and best practices.
Track audience growth, engagement, and campaign performance; analyze metrics and prepare reports with actionable recommendations.
Stay current on platform updates, emerging technologies, and social media trends.
Partner with marketing, operations, and internal stakeholders on promotions, campaigns, and special events.
Coordinate content approvals and ensure consistency with brand standards.
Support paid social media campaigns with creative assets and audience insights.
Gather stories, promotions, and content opportunities from multiple business locations.
Use approved AI tools to improve workflow efficiency and content development in accordance with company policies.
Ensure compliance with brand standards, copyright requirements, privacy regulations, and social media policies.
Support additional marketing initiatives and special projects as assigned.