Social Media & Affiliate Manager

SellerX • Austin, TX

9d

About The Position

We're looking for a Social Media & Affiliate/Influencer Manager for a vinyl accessories & matcha brand selling across Amazon and our own DTC stores. This role is focused on driving measurable results through social media and influencer partnerships, treating every post and partnership as a test to optimize reach, clicks, conversions, and revenue. The position involves managing both organic and paid-adjacent social media presence, as well as building and scaling a profitable affiliate/influencer engine across Amazon and DTC channels. The ideal candidate will have a strong testing mindset, be comfortable with data analysis, and have a proven track record in social, influencer, or growth marketing.

Requirements

• A testing mindset: comfortable with hypotheses, experiments, and iterating quickly.
• 3-5 years in social, influencer, affiliate, or growth marketing, ideally for a DTC and/or Amazon brand.
• Demonstrable results in growing programs or content with supporting numbers.
• Hands-on experience building and managing influencer/affiliate relationships at scale.
• Strong comfort with analytics: ability to use dashboards, spreadsheets, and platform reporting to make data-driven decisions.
• Solid creative instincts paired with commercial judgment.
• Familiarity with the Amazon ecosystem (Brand Registry, Amazon Influencer Program, Attribution, Brand Referral Bonus) is a strong plus.

Nice To Haves

• Experience with paid social or working closely with a paid media team.
• Basic video editing / familiarity with content tools (CapCut, etc.).
• Experience standing up an affiliate program from scratch.
• A network of creators.

Responsibilities

• Run social channels (TikTok, Instagram, YouTube Shorts, etc.) as a testing ground, prioritizing formats and hooks that drive measurable action.
• Build and maintain a content testing calendar with clear hypotheses, variants, and success metrics for hooks, formats, offers, and CTAs.
• Partner with creative teams to produce high-volume, performance-oriented content (UGC, short-form video, founder/POV content).
• Identify winning organic content for paid amplification and creator briefs.
• Build, run, and scale the affiliate and influencer program from sourcing through negotiation, briefing, activation, and renewal.
• Recruit creators across tiers (nano to mid-tier and up) with an emphasis on conversion efficiency.
• Manage affiliate platforms and links (e.g., Amazon Associates / Influencer Program, LTK, ShareASale, Impact, Levanta, Archer, etc.) and structure profitable commission and incentive models.
• Develop creator briefs that provide direction while allowing for authentic content.
• Define and track key metrics: ROAS/MER on creator spend, CAC by channel, conversion rate, EPC, affiliate revenue, content-attributed sales on Amazon and DTC.
• Run a structured testing cadence, documenting tests, learnings, and scaling/cutting decisions.
• Build attribution across Amazon/DTC split (Amazon Attribution, brand referral bonus, UTM discipline, promo/affiliate codes) and acknowledge its limitations.
• Report results clearly, explaining what moved the numbers, what didn't, and the next steps.

Benefits

• Equal Opportunity Employer
• Celebrates diversity and is committed to creating an inclusive workplace
• Encourages people from all backgrounds to apply
• Dedicated to ensuring equal opportunities in recruitment, training, promotion, and compensation
• Cultivates a diverse and talented team

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed