Social Insights Analyst

Two Circles•New York, NY

About The Position

We are Two Circles, a Sports & Entertainment Marketing business focused on growing audiences and revenues by understanding fans. We help clients understand and influence fan behavior related to spending, event attendance, channel response, and content consumption. Our platforms and services are trusted by over 1000 clients globally, including major sports and entertainment organizations. We are a global company with over 1000 employees across 15 offices. The Social Insights Analyst will be instrumental in delivering data-driven insights and reporting for clients using our technology platform, Hookit. Hookit tracks social media performance and sponsorship value within the sports and entertainment industries, enabling brands, rights holders, and partners to understand and maximize their social media value. This role involves producing reports and analysis, ensuring data accuracy, generating insights and recommendations, and supporting clients in effectively utilizing the platform. The analyst will collaborate closely with Consultants to ensure efficient and consistent client delivery, operating at the intersection of data, product, sports, entertainment, and client experience.

Requirements

1–3 years in data analytics, social and/or digital marketing experience
Advanced proficiency in Microsoft Excel (or Google Sheets)
Experience working with social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, YouTube Studio, X Analytics)

Nice To Haves

Experience with social media, digital performance metrics, or sponsorship analytic platforms is strongly preferred
Experience working in sports, entertainment, or brand marketing preferred
Experience supporting client deliverables or working in a client-facing environment is a plus
Familiarity with third-party social or media analytics platforms (e.g., Sprout Social, Brandwatch, Talkwalker, Meltwater, Sprinklr) is preferred
Experience with data visualization or reporting tools (e.g., Tableau, Power BI, Looker Studio) is a plus

Responsibilities

Build and deliver recurring client reports (monthly, quarterly, campaign and event recaps)
Analyze and translate social performance data into actionable insights that demonstrate value between brands, rights holders, and their partners
Identify key trends and performance drivers across social content and partnerships to inform client best practices and recommendations
Collaborate with Product Operations to configure client dashboards, ensuring platform configurations accurately reflect client agreements and reporting needs
Lead onboarding sessions by walking clients through core platform features and capabilities, and serve as a go-to resource for on-going platform questions and best practices
Partner with Consultants to provide day-to-day support for 10 to 15 clients
Monitor data quality and resolve discrepancies in collaboration with internal teams
Ensure consistency in how social performance data is structured, tracked, and reported across clients

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