Digital Insights Analyst

Kingfisher

2d•Hybrid

About The Position

The Digital Insights Analyst works to produce high quality analysis and insights. They interact with a varied group of stakeholders to build on the understanding of digital performance across the organisation, helping to shape our future strategies, improve customer experience, deepen engagement, drive revenue, and improve business efficiencies across both B&Q and TradePoint.

Requirements

An analytics background.
Ability to write moderately complex SQL queries with some guidance.
Experience using behavioural analytics tools like Contentsquare to draw out user journeys.
Robust knowledge of Google Analytics – including GA4.
Understanding of how to carry out external market analysis, drawing on a range of tools and data sources, including SimilarWeb, to inform conclusions on our relative strengths, weaknesses, opportunities, and threats.
Experience working within an Agile framework to plan, execute, and review your work.
Experience using cloud based analytical platforms such as Databricks, Google BigQuery and the like.
Ability to use digital analytics data to measure the effectiveness and impact of online promotions, optimise customer journeys, and increase ecommerce conversion.
Good understanding and ability to use statistical methods such as hypothesis testing and confidence intervals to draw valid conclusions and recommendations.
Strong attention to detail and willingness to take the time to ensure the accuracy of your work.
Ability to check, validate, and troubleshoot your data and code, and ensure they meet the quality standards and expectations.
Care about Quality Assurance.
Empathetic to the importance of Data Governance and good Data Quality.
Experience using Asana or Jira/Confluence before for managing workloads and documentation.
Ability to use these tools to organise, prioritise, and track your tasks and projects.
Ability to create and maintain clear and concise documentation for the wider team and your stakeholders.
Curiosity about how things work and getting to the bottom of business problems and data nuances.
Ability to ask relevant and insightful questions, conduct thorough and rigorous analysis, and find creative and innovative solutions.
Understanding and maximising the value of analysis and data science, and acting with a commercial lens, prioritising the actions and usefulness of outputs.
Ability to translate business objectives into analytical goals, prioritise the most impactful and feasible actions, and communicate the value and benefits of your outputs to the business.

Responsibilities

Develop high-quality analysis related to understanding ecommerce performance, customer behaviour, product-mix dynamics, market trends, and broader digital Insight requirements relevant to a specified set of commercial trading categories.
Support with deep-dive and incremental analysis into performance to generate actionable insights.
Deliver PIRs related to digital promotional activity, range reviews, and seasonal campaigns: identifying opportunities and making informed recommendations.
Proactively interpret internal and external business issues, utilising tools like SimilarWeb for external market analysis, to provide recommendations to capitalise on emerging opportunities, and address challenges effectively.
Ensure a persistent focus on the customer; proactively displaying omni channel thinking and behaviours to drive a continuously improved customer centric experience.
Embrace a growth mindset, seeking out opportunities for your own learning, empowerment, experimentation and collaboration.
Support the analytics business partnering relationship with category-aligned Digital Trading Managers and Marketplace Key Account Managers; invest in building a collaborative relationship with these key stakeholders, developing a strong understanding of key challenges, opportunities, and areas of focus.
Support the growth of new channels, Services, Digital, Marketplace and Retail Media with key analysis and information.
Be an active member of the wider data community across the group, engaging with the group data team and other banners across the group.
Bring external thinking to B&Q by maintaining an awareness of analytics usage in ecommerce and other sectors and by keeping abreast of competitor technology and developments.
Develop a good understanding of business processes, systems and data structure, ensuring that analysis is built on the most relevant range of data points as applicable.
Alongside the Digital Insights Manager and Senior Digital Insights Analyst, help build winning partnerships with a broad range of stakeholders across Digital, Marketplace and Customer functions.
Develop strategic awareness to translate stakeholder ambitions and goals into analytical challenges.
Help to define and develop website tagging requirements and recommendations.