Consumer Insights Analyst

General Motors•Warren, MI

1d•Hybrid

About The Position

As a Consumer Insights Analyst at General Motors, you’ll play a pivotal role in uncovering what customers truly want—translating data, market research, trends, and market signals into actionable and predictive insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

Requirements

Bachelor’s degree in Market Research, Analytics, Behavioral Science or related fields.
5+ years’ experience in consumer research, insights, planning, and/or marketing. (any internship or co-op experience will not be considered)
Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
Ability to work through complex, ambiguous problems and develop data-driven solutions.
Proven ability to work effectively in cross-functional, team-based environments.
Excellent written and verbal communication skills; confident presenting to senior leadership.
Strong organizational skills with the ability to manage multiple projects and meet deadlines.
Skilled in Microsoft Word, PowerPoint, and Excel.
Dedication to delivering accurate, relevant, and high-quality analysis.

Nice To Haves

Master’s degree or marketing research-related certifications
Familiarity with statistical methods (e.g., factor analysis, cluster analysis, latent class analysis).
Interest in automotive innovations including electric vehicles, digital experience, and safety technologies.
Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.
Solid understanding of the automotive market and competitive landscape.
Technologies including but not limited to GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.

Responsibilities

Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
Analyze internal and external data to identify key insights and recommend appropriate actions.
Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.