Sr. Analyst, Consumer Insights

Versant•New York, NY

12h•Hybrid

About The Position

Versant, an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine), is seeking a Consumer Insights Senior Analyst who is energized by the idea of contributing to the growth of a new company within a fast-paced media landscape. This position is part of the Consumer Insights team and, in collaboration with members of the broader Data Insights & Strategic Analytics department, will play a pivotal role in developing a deep understanding of media audiences and their perceptions and attitudes towards Versant portfolio brands. The Senior Analyst will contribute to research studies from design through execution in support of brand and audience strategy, including but not limited to: a portfolio-wide brand tracking study, audience segmentations, market sizing, competitive benchmarking, and cross-platform brand research. Your insights will directly influence marketing, programming, product, and audience strategies across linear and digital platforms. The ideal candidate for this role is someone who loves tackling tough questions, has a passion for consumer insights and a knack for quantitative analysis, is genuinely interested in the evolving media industry, and is motivated to juggle many projects and priorities.

Requirements

2+ years of experience with primary research, preferably in media, entertainment, or a related industry
A knack for digging into data to identify insights beyond the obvious or surface-level
Ability to learn various tools and interfaces for conducting research and visualizing results (e.g., Qualtrics, MRI, YouGov, DisplayR, etc.)
Excellent written and verbal communication skills
Attention to detail and strong analytical skills
Excel and PowerPoint proficiency
Knowledge and passion for TV and digital media, including entertainment, sports, and/or news
Bachelor’s degree - preferably in business, communications, marketing, psychology, social sciences, or a related field

Nice To Haves

Demonstrated enthusiasm for audience research
Experience supporting ongoing brand tracking programs
Comfort using AI-assisted methodologies & resources to execute research
Ability to work as part of a team, handle multiple assignments, and meet deadlines in a fast-paced environment
Proactive problem solver
Proficiency with tools including SPSS, R, or Python for statistical analysis is a plus (but not required)

Responsibilities

Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies
Assist with primary research studies from start to finish, including research design, writing surveys and discussion guides, fielding, analyzing and interpreting results, and compiling presentations
Play a key role in administering and operating a complex, portfolio-wide brand tracking study, partnering with vendors to oversee regular fielding, incorporate questions from stakeholders, interpret results, and flag potential issues
Synthesize information from multiple data sets and secondary research to develop insights and help internal stakeholders stay on top of brand and audience trends
Contribute to story-driven, executive-friendly presentations
Assist with team project management and administrative duties as needed