Sr Manager, Consumer Insights

The Kraft Heinz Company•Chicago, IL

20h•Hybrid

About The Position

As the Senior Manager, Consumer Insights, you will have the opportunity to directly impact and influence the future strategic direction of iconic and energetic brands. In this role, you will help develop and implement the strategy on brands influencing key decisions across the base marketing and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more).

Requirements

Strong experience in strategic insights/consumer insights roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
Proficient in various market research techniques, including both qualitative and quantitative methods.
Thrives in agile ways of working and has a track record of collaboration with cross-functional partners like Marketing, R&D, Supply Chain, Sensory, Finance and more.
Experience working with both primary and secondary data sources.
Solid understanding of syndicated research tools (e.g. Nielsen, Circana, Mintel, etc).
Proven track record to distill insights and drive impact into an organization – bringing the consumer to forefront.
High level of tolerance for working in ambiguity, managing change and leading change management.
Excels at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).
Demonstrates proficiency in various market research techniques—both qualitative and quantitative.

Responsibilities

Lead key strategic consumer centric initiatives tied to business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation, & Brand Health assessments.
Develop and lead holistic, comprehensive research plans for both existing products and new products from scoping, ideation, concept development, screening, optimization, product guidance, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.
Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle.
Create risk-based learning plans, challenging status quo while working collaboratively with the cross-functional team.
Shape each brand’s annual marketing plans, including strategy, creative development and optimization.
Influence product quality and value engineering initiatives by delivering critical consumer insights that help identify and define action standards/decision criteria.
Help develop and influence research Best Practices for the organization.
Working with research vendors to provide best-in-class research approaches for agility, speed and breakthrough insights.
Requires working in high levels of ambiguity, creating strategic direction for growth.