Social Insights Analyst

Two Circles•New York, NY

About The Position

We are Two Circles, a Sports & Entertainment Marketing business focused on growing audiences and revenues by understanding fans. We help clients comprehend and influence fan behavior regarding spending, event attendance, channel response, and content consumption. Our platforms and services are utilized by over 1000 clients globally, including major entities like the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon. With over 1000 employees across 15 offices, we serve a diverse range of sports and entertainment businesses worldwide. The Social Insights Analyst will be instrumental in delivering data-driven insights and reporting for clients via our Hookit technology platform. Hookit monitors social media performance and sponsorship value within the sports and entertainment sectors, enabling brands, rights holders, and partners to gauge and optimize their social media impact. This role involves generating reports and analyses, ensuring data accuracy, deriving insights and recommendations, and supporting client platform utilization. Collaboration with Consultants is key to efficient and consistent client delivery. This position operates at the nexus of data, product, sports, entertainment, and client experience.

Requirements

1–3 years in data analytics, social and/or digital marketing experience
Advanced proficiency in Microsoft Excel (or Google Sheets)
Experience working with social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, YouTube Studio, X Analytics)

Nice To Haves

Experience with social media, digital performance metrics, or sponsorship analytic platforms is strongly preferred
Experience working in sports, entertainment, or brand marketing preferred
Experience supporting client deliverables or working in a client-facing environment is a plus
Familiarity with third-party social or media analytics platforms (e.g., Sprout Social, Brandwatch, Talkwalker, Meltwater, Sprinklr) is preferred
Experience with data visualization or reporting tools (e.g., Tableau, Power BI, Looker Studio) is a plus
Ability to identify notable trends and patterns in data
Strong analytical mindset
High attention to detail
Strong organizational skills
Strong communication skills

Responsibilities

Build and deliver recurring client reports (monthly, quarterly, campaign and event recaps)
Analyze and translate social performance data into actionable insights that demonstrate value between brands, rights holders, and their partners (explain why performance is happening, not just what happened and how to improve)
Identify key trends and performance drivers across social content and partnerships to inform client best practices and recommendations
Collaborate with Product Operations to configure client dashboards, ensuring platform configurations accurately reflect client agreements and reporting needs
Lead onboarding sessions by walking clients through core platform features and capabilities, and serve as a go-to resource for on-going platform questions and best practices
Partner with Consultants to provide day-to-day support for 10 to 15 clients
Monitor data quality and resolve discrepancies in collaboration with internal teams
Ensure consistency in how social performance data is structured, tracked, and reported across clients

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