Social & Content Specialist, Can-Am Derby

BRP•Plano, TX

10d

About The Position

The Social & Content Specialist will lead the growth of Can-Am Derby’s year-round digital presence, building fan engagement, shaping the franchise’s content narrative, and developing social programming to establish Can-Am Derby as a premier action sports property. The role involves building the franchise through social channels, content, storytelling, athlete narratives, and event moments. The position reports to the Marketing Director, Can-Am Off-Road. Preferred locations are Montreal, Sherbrooke, or Valcourt, Quebec; Dallas/Plano, Texas; or Sturtevant, Wisconsin. Current work authorization is required; visa sponsorship is not provided now or in the future. Relocation support is described ambiguously in the posting as “is/is not provided.”

Requirements

At least 4 years of experience managing social channels and content programs for sports, motorsports, action sports, entertainment, lifestyle, or community-driven brands.
Demonstrated ability to create content that drives audience growth, engagement, and fandom.
Strong understanding of social media platforms, trends, and performance metrics.
Excellent project management, communication, and storytelling skills.
English language proficiency; English is the primary language requirement.
Current work authorization; sponsorship is not provided now or in the future.

Nice To Haves

Passion for sports, motorsports, action sports, or entertainment properties.
French or Spanish language skills.
Location in Montreal, Sherbrooke, or Valcourt, Quebec; Dallas/Plano, Texas; or Sturtevant, Wisconsin is preferred.

Responsibilities

Build and grow an engaged fan community around Can-Am Derby through social content, storytelling, athlete narratives, and event moments.
Develop content programming and editorial plans to keep fans engaged before, during, and after events.
Coordinate content production, publishing, and distribution across platforms.
Support content planning and live coverage around Derby events.
Support on-site content capture and real-time storytelling during Derby events.
Monitor social and content performance, analyze KPIs, and provide optimization recommendations.
Collaborate with the Can-Am Derby team and Can-Am Off-Road social team to ensure alignment and execution.
Grow the Can-Am Derby fan base and social audience.
Deliver compelling year-round content that sustains engagement beyond event weekends.
Establish Can-Am Derby as a recognized action sports and entertainment franchise.
Create content and storytelling that fans actively follow, share, and engage with.