Franchise Producer, Can-Am Derby
About The Position
The Franchise Producer will help grow Can-Am Derby into a year-round action sports and entertainment franchise by identifying and developing opportunities that expand its reach, relevance, and commercial potential. Working with internal centers of excellence and external partners, the role will help bring initiatives to life through brand collaborations, talent recruitment, sponsorships, merchandise, licensing, and regional activations. The position will produce select Derby experiences and regional events but is not the lead producer of the flagship Derby event; its primary focus is growing the franchise beyond race day. The role reports to the Marketing Director, Can-Am Off-Road. The preferred locations are Montreal, Sherbrooke, or Valcourt, Quebec, and Dallas/Plano, Texas, or Sturtevant, Wisconsin. Remote candidates may be considered in exceptional cases. Current work authorization is required, and visa sponsorship is not provided.
Requirements
- At least 6 years of experience in sports marketing, entertainment, brand marketing, event production, partnership development, or related fields.
- Experience developing and executing partnerships, events, brand collaborations, or growth initiatives from concept to launch.
- Strong relationship-building, project management, and presentation skills.
- An entrepreneurial mindset and a passion for sports, motorsports, action sports, or entertainment properties.
- Current work authorization; sponsorship now or in the future is not provided.
Nice To Haves
- Being located in Montreal, Sherbrooke, or Valcourt, Quebec; Dallas/Plano, Texas; or Sturtevant, Wisconsin.
- Remote candidates may be considered in exceptional cases.
Responsibilities
- Identify and develop opportunities to grow the Can-Am Derby franchise.
- Develop opportunities with sponsors, athletes, creators, and celebrities that contribute to franchise growth.
- Explore brand collaborations, merchandise, licensing, and digital experience opportunities.
- Develop pitch decks, proposals, and business cases to support franchise growth initiatives.
- Lead the planning and execution of regional Derby experiences and activations.
- Coordinate internal teams, agencies, and external partners to bring initiatives to life.
Benefits
- Annual bonus based on the company's financial results.
- Generous paid time off.
- 401(k) with a dollar-for-dollar match.
- Flexible work schedule for eligible positions.
- Holiday shutdown between Christmas and New Year's.
- Educational resources and growth opportunities.
- Discount on BRP products.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
