Social Content Specialist - TikTok
About The Position
Life Fitness and Hammer Strength are seeking a hands-on social content creator to build a live, always-on social presence grounded in real facilities, users, and training. The role creates content across TikTok, Instagram, YouTube Shorts, LinkedIn, and emerging platforms, capturing stories and moments in gyms, customer facilities, events, and other real-world fitness environments. The specialist works both behind and in front of the camera and collaborates with the broader marketing team to develop a distinctive, fresh, relevant, and authentic social presence. This hybrid role is based at the Global Headquarters in Rosemont, Illinois. Team members work remotely on Mondays and Fridays and collaborate in the office Tuesday through Thursday. Domestic travel of up to 20% is required, with occasional international travel.
Requirements
- 2–5 years of experience creating social content for a brand, agency, media company, or as a creator.
- A portfolio demonstrating strong short-form video work and hands-on experience concepting, filming, and editing.
- Strong creative instincts and understanding of what makes social content engaging.
- Genuine enthusiasm for fitness, training, sport, or wellness.
- Confidence engaging with people in live environments and creating content in the moment.
- Comfort working both behind and in front of the camera.
- Strong working knowledge of TikTok, Instagram Reels, YouTube Shorts, and evolving social formats.
- Self-motivated, curious, and able to move quickly from idea to finished content.
- Ability to travel up to 20% domestically, with occasional international travel.
Responsibilities
- Concept, shoot, edit, and publish engaging short-form social content.
- Find content opportunities in gyms, customer facilities, events, trade shows, athlete shoots, and brand activations.
- Identify trends and cultural moments and turn them into authentic, platform-native content.
- Engage with members, exercisers, trainers, customers, athletes, and partners to capture real stories and moments.
- Work behind and in front of the camera, depending on what best serves the content.
- Support day-to-day publishing and community engagement across social platforms.
- Use content performance and audience insights to test, learn, and improve.
- Collaborate with the broader marketing team to create fresh, relevant, and authentic content for Life Fitness and Hammer Strength.
Benefits
- 401(k) savings plan with 4% employer match
- Medical, dental, and vision insurance
- Parental, medical, and military leaves of absence
- Paid time off, including 12 paid holidays annually
- Paid vacation beginning at 13 days annually
- Paid sick leave as provided by applicable state and local laws
- Company-paid short-term disability and optional long-term disability
- Health savings account
- Health care and dependent care reimbursement accounts
- Employee and dependent life insurance, supplemental life insurance, and AD&D insurance
- Hospital indemnity coverage
- Identity protection and legal services
- Adoption assistance
- Tuition assistance
- Commuter benefits
- Employee discounts
- Employee assistance program with free counseling sessions
- Access to an on-site fitness center with Life Fitness and Hammer Strength equipment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
