Content and Social Video Specialist

Perry Homes • Austin, TX

11d

About The Position

The Content and Social Video Specialist helps lead Perry Homes’ Central Texas (Austin and San Antonio) content strategy, editorial development, and social media initiatives across owned marketing channels. The role calls for a strategic and creative content professional with short-form social video skills and an understanding of the home-buying journey. The specialist develops compelling, accessible, brand-aligned content for a range of formats, channels, and customer segments.

The position creates and coordinates social, video, photography, campaign, editorial, and customer communication assets. It involves planning and capturing trend-aware content, coordinating with internal teams and Sales Professionals, maintaining the content calendar, and ensuring content meets brand, editorial, SEO, compliance, and social media standards. The specialist also refines content from team members and partners for clarity, accuracy, consistency, tone, and brand alignment.

Requirements

• Bachelor’s degree in English, Journalism, Public Relations, Communications, Marketing, or a related field.
• At least 2 years of experience in social media content creation, digital marketing, content marketing, editorial, or related roles.
• Expertise as a fast-moving social media videographer and video editor, including ownership of short-form and platform-native video from concept through final cut.
• Proven ability to develop and manage content strategies in complex or regulated environments.
• Strong experience creating content across multiple formats, including social media, short-form video, digital campaigns, and written marketing materials.
• Demonstrated ability to create engaging, trend-aware social content and videos that are polished, professional, and aligned with brand standards.
• Ability to create and edit content using assets contributed, pooled, or provided by multiple team members.
• Experience planning, scripting, shooting, and editing video for marketing and social media.

Responsibilities

• Create audience-focused social media posts, short- and medium-form videos, photo assets, campaign materials, articles, blogs, and customer communications.
• Conceptualize, capture, and/or coordinate professional video content for campaigns, communities, employees, and storytelling initiatives, in line with brand standards.
• Plan and capture professional, trend-aware photography for platforms such as Instagram and Facebook while maintaining Perry Homes’ brand identity.
• Develop social-first content that reflects current platform trends while remaining polished, professional, and brand-appropriate.
• Create and help manage multi-format content across social media, video, photography, marketing collateral, and editorial channels.
• Assist Sales Professionals in creating social media content for their personal channels.
• Collaborate with marketing, regional teams, CX, and other internal departments to identify content needs and coordinate publication schedules.
• Help maintain and improve the content calendar to support consistent, timely publishing across platforms.
• Partner with internal teams to create video, photo, and social assets for Instagram, Facebook, YouTube, and emerging platforms.
• Shoot high-quality vertical and horizontal video, including b-roll, interviews, events, and trending social formats.
• Ensure content reflects the brand voice and complies with editorial, SEO, compliance, and social media standards.
• Refine content from team members and partners for clarity, tone, accuracy, consistency, and brand alignment.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Financial planning
• Time off and life balance
• Family and lifestyle benefits
• Opportunities for growth and development
• Collaborative, inclusive, fast-paced, people-first culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level