Content and Social Video Specialist

Perry Homes • Austin, TX

10d

About The Position

The Content and Social Video Specialist helps lead Perry Homes’ content strategy, editorial development, and social media initiatives across owned marketing channels in Central Texas, including Austin and San Antonio. The role calls for a strategic and creative thinker with strong content creation instincts, short-form social video skills, and an understanding of the home-buying journey. The specialist develops compelling, accessible, brand-aligned content for different formats, channels, and customer segments.

The specialist creates and coordinates content such as social media posts, short- and medium-form videos, photography, campaign materials, articles, blogs, and customer communications. They plan and capture video and photo content, develop social-first assets that reflect platform trends while maintaining Perry Homes’ polished brand identity, and help manage content across marketing channels. The role collaborates with internal departments and partners to identify content needs, coordinate publication schedules, and maintain the content calendar. All content must reflect the brand voice and meet editorial, SEO, compliance, and social media standards.

Requirements

• Bachelor’s degree in English, Journalism, Public Relations, Communications, Marketing, or a related field required.
• At least 2 years of experience in social media content creation, digital marketing, content marketing, editorial, or a related role required.
• Expertise in fast-moving social media videography and video editing, including ownership of short-form and platform-native video from concept through final cut.
• Proven ability to develop and manage content strategies in complex or regulated environments.
• Strong experience creating content across multiple formats, including social media, short-form video, digital campaigns, and written marketing materials.
• Demonstrated ability to create trendy, engaging social content and videos with polished, professional execution aligned with brand standards.
• Ability to create and edit content using assets contributed, pooled, or provided by multiple team members.
• Experience planning, scripting, shooting, and editing video for marketing and social media.

Responsibilities

• Create audience-focused social posts, short- and medium-form videos, photo assets, campaign materials, articles, blogs, and customer communications.
• Conceptualize, capture, and/or coordinate professional video content for campaigns, communities, employees, and storytelling initiatives.
• Plan and capture professional, trend-aware photo content for platforms such as Instagram and Facebook, consistent with the brand identity.
• Develop social-first content that reflects current platform trends while maintaining a polished, professional, brand-appropriate execution.
• Create and help manage multi-format content across social media, video, photography, marketing collateral, and editorial channels.
• Assist Sales Professionals in creating engaging content for their personal social media channels.
• Collaborate with internal departments, including marketing, regional teams, and CX, to identify content needs and coordinate publication schedules.
• Help maintain and elevate the content calendar to ensure timely, consistent delivery across platforms.
• Partner with internal teams to create video, photo, and social assets for Instagram, Facebook, YouTube, and emerging platforms.
• Shoot vertical and horizontal video, including b-roll, interviews, events, and trending social formats.
• Ensure content reflects the brand voice and meets editorial, SEO, compliance, and social media standards.
• Refine content from team members and partners for clarity, tone, accuracy, consistency, and brand alignment.
• Plan, script, shoot, and edit video for marketing and social media use.

Benefits

• Competitive compensation and benefits package
• Medical coverage
• Dental coverage
• Vision coverage
• Financial planning
• Time off and life balance
• Family and lifestyle opportunities
• Opportunities for growth and development
• Collaborative, inclusive, fast-paced, people-first culture
• Stable company with a strong market reputation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level