Social Commerce Manager

H&H Group•Orlando, FL

16h•Hybrid

About The Position

The Social Commerce Manager will own and scale social commerce for Zesty Paws and Solid Gold Pet, with a primary focus on TikTok Shop end-to-end. Reporting to the Omni Digital Channel Director, this role is accountable for revenue growth, operational excellence, and execution across social commerce platforms. It combines strategic leadership with hands-on operation and focuses on turning creators, trends, Live shopping, and paid amplification into sustainable, scalable revenue. The role owns TikTok Shop performance and P&L, including forecasting, budget and margin management, financial reporting, and performance optimization. It leads relationships with TikTok Shop Partner agencies and the creator and affiliate ecosystem; develops TikTok Live shopping; manages Shop merchandising and operations; and partners with Paid Media on amplification strategy. The manager also collaborates with Creative, Operations, Supply Chain, Marketing, and other teams to coordinate performance-driven content and ensure Shop plans align with inventory, promotions, and business priorities. Local team members are required to work from the Orlando office three days per week. Non-local team members are required to travel approximately 15%.

Requirements

At least 8 years of growth marketing experience, with significant experience in integrated marketing and campaign strategies.
Demonstrated experience developing and executing integrated marketing campaigns across multiple consumer touchpoints and channels.
Strong understanding of the consumer journey and how brand, performance, retail, ecommerce, content, PR, social, and CRM work together to drive growth.
Ability to work quickly, iterate rapidly, and manage high output demands.
Excellent project management and communication skills.
Ability to thrive in a fast-paced, entrepreneurial environment where priorities can shift quickly.
Strong analytical skills and a positive can-do attitude.

Nice To Haves

Experience developing and/or driving processes for creative routing.

Responsibilities

Own TikTok Shop performance across both brands, including GMV, conversion rate, average order value, affiliate contribution, repeat purchase, and the TikTok Shop P&L.
Manage revenue forecasting, budget planning, and margin across creator fees, affiliate commissions, Live costs, and agency expenses.
Monitor performance and financial KPIs, translate insights into actions, and provide leadership with regular performance and P&L updates, including risks, opportunities, and trade-offs.
Lead relationships with TikTok Shop Partner agencies; define scope, KPIs, and financial guardrails; oversee execution quality, accountability, and cost discipline; and recommend agency changes based on ROI.
Align agency execution with inventory availability, promotional strategy, and business priorities.
Recruit, onboard, brief, and scale creators and affiliates, including UGC creators, whitelisted creators, and Live hosts.
Own affiliate strategy, incentive structures, attribution performance, and ongoing optimization.
Build, manage, and optimize a TikTok Live commerce calendar covering product drops, promotions, launches, and tentpole moments.
Direct Live shopping execution and test formats to improve conversion, engagement, and GMV.
Manage TikTok Shop merchandising, including product setup, product detail page optimization, bundles, discounts, and Shop-exclusive offers.
Operate in TikTok Seller Center to manage storefronts, promotions, analytics, and compliance.
Partner with Operations and Supply Chain to align inventory availability with Shop demand and promotional plans.
Partner with Paid Media teams on TikTok amplification strategy using organic performance, creator insights, and Shop conversion data; identify content for paid amplification without owning campaign setup or daily optimization.
Partner with Creative, creators, and TSP agencies to launch high-volume, performance-driven TikTok content and translate emerging trends into Shop-ready content.
Test content formats, hooks, creators, and offers to improve efficiency and scalability.
Coordinate across Marketing, Operations, CS, and external partners to support TikTok Shop initiatives.