Director, Social Commerce Affiliates

e.l.f. Beauty•New York, NY

1d•$155,000 - $185,000•Hybrid

About The Position

e.l.f. Beauty is seeking a Director, Social Commerce Affiliates to lead the global growth of its affiliate creator community within the Connected Commerce team. Reporting to the Senior Director, Global Social Commerce, this leader will work closely with influencer and paid media teams to scale affiliate programs across channels. TikTok Shop is the priority channel, while the role will expand successful approaches to e.l.f.’s affiliate community, retailer programs, the e.l.f. brand site, and emerging social and video commerce platforms. The role will execute for the Americas and support expansion into the UK, EU, LATAM, and APAC. The Director will set the multi-year affiliate strategy, lead a team against affiliate-driven GMV targets, manage investment and unit economics, and build a scalable program spanning affiliate recruitment, activation, retention, and re-engagement. Responsibilities also include affiliate planning and seeding for launches and campaigns, enabling affiliates with information and training, developing analytics and measurement systems, managing tools and agency scope, and partnering across marketing, brand, operations, retail, and other teams. The position requires a commercially minded leader with extensive affiliate marketing experience, creator commerce expertise, people leadership, budget and performance-economics ownership, and strong analytical capabilities. The role includes regular travel to creator events and international markets. The listed base salary range is $155,000–$185,000 per year. Total compensation also includes an annual company-based performance bonus and equity. Benefits include medical, dental, and vision insurance, a retirement savings plan, gender-neutral parental leave, and unlimited paid time off.

Requirements

10+ years of experience in affiliate marketing, focused on creator partnerships, influencer marketing, or social commerce for a CPG brand.
Experience across affiliate and creator commerce programs, such as retailer creator programs, brand-owned programs, or affiliate networks.
Experience building and scaling an affiliate program end to end, with quantified results in recruitment, seeding, activation, retention, or a tiered creator community.
Strong people leadership, including coaching and developing talent and working through dotted-line and matrix relationships.
Experience managing budgets and pay-for-performance economics, including commissions, creator payouts, CPA, ROAS, and margins.
Strong analytical skills and hands-on experience with data and dashboard tools such as Power BI or Tableau; ability to build forecasts, performance reports, and investment cases from raw data.
Deep knowledge of affiliate tools and platforms, including TikTok Shop affiliate tools.
Hands-on experience with creator outreach and management tools such as Cruva and Euka.
Executive presence and ability to influence senior stakeholders, negotiate with platforms, retailers, and top affiliates, and present confidently to leadership.
Global mindset and willingness to travel regularly, including to creator events and international markets.

Nice To Haves

Experience managing a TikTok Shop affiliate program with revenue accountability at meaningful scale is highly preferred.
Beauty, personal care, or CPG experience is preferred.

Responsibilities

Develop e.l.f.’s multi-year global affiliate vision and execution plans, aligned with social commerce, influencer, and media plans.
Expand affiliate programs across channels, with TikTok Shop as the priority, and lead a team to deliver affiliate-driven GMV targets and forecasts.
Manage affiliate investment across samples, commissions, incentives, paid seeding, paid amplification, and events; recommend investment levels and channel mix, and monitor unit economics and cost effectiveness.
Build the business case for ongoing affiliate investment using hypotheses, measurement plans, and ROI.
Manage the affiliate funnel across channels, including recruitment, test-and-learn activation, graduation into e.l.filliate, retention, and re-engagement.
Grow e.l.filliate, manage relationships with top-tier affiliates, and negotiate major partnerships and commission structures.
Set recruitment targets and a weekly operating rhythm, using outreach tools such as Cruva and Euka and light agency support.
Help develop e.l.f.’s owned affiliate community and design tiers, incentives, and programming to develop long-term sellers.
Lead affiliate activation and seeding plans for product launches, campaigns, and evergreen business, including sample strategy and allocation.
Collaborate with demand planning, operations, and supply chain on sample development, allocation, and distribution.
Drive affiliate activation for platform, retailer, and brand campaigns with integrated marketing and brand teams.
Oversee affiliate briefs, tasks, and training to provide accurate product, promotion, and campaign information on time.
Lead participation in creator and industry events and partner with the LIVE team on affiliate broadcaster programming and LIVE GMV goals.
Build the affiliate analytics framework and performance dashboard, defining KPIs, data sources, and reporting cadence across channels.
Use performance data to identify incremental GMV drivers, measure halo effects, and optimize investment.
Manage affiliate tools and agency scope, and introduce automation and AI-enabled workflows.
Launch and scale affiliate programs through retailer creator programs, e.l.f.’s brand site, and suitable emerging social and video commerce platforms.
Develop an affiliate model for regional teams and partners in the UK, EU, LATAM, and APAC, with the US as the priority market.
Serve as the main point of contact for affiliate programs across platforms and retailers.
Partner with Integrated Marketing Communications, Brand, Merchandising, Operations, LIVE, Education, CRM, DTC, and agency partners to align affiliate activity with launch and campaign calendars.
Coach and develop talent, work through matrix relationships, influence senior stakeholders, and present to leadership.

Benefits

Competitive pay
Eligibility for an annual company-based performance bonus, with potential to earn up to 200% of target when company performance exceeds defined goals
Equity
Flexible time off
Year-round half-day Fridays
Hybrid work environment with three days in the office and two days at home
Medical insurance
Dental insurance
Vision insurance
Retirement savings plan
Gender-neutral parental leave
Unlimited paid time off