Manager, Commerce Social

WPP Media•New York, NY

3d•$60,000 - $140,000•Hybrid

About The Position

The Manager, Commerce Social leads the operational management and strategic execution of commerce-driven paid social campaigns across retail media and social platforms. The role oversees campaign performance, mentors junior team members, and supports integrated commerce social strategies tied to client goals such as conversion, ROAS, traffic, and brand growth. The Manager partners with internal strategy, analytics, creative, commerce, and client teams to develop and execute commerce social activations across platforms such as Meta, TikTok, Pinterest, Instacart, Walmart Connect, Amazon, and emerging retail media ecosystems. The role also contributes to account growth, process improvements, and strategic planning.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
At least 3 years of experience planning, buying, and optimizing paid social and/or commerce media campaigns.
Strong understanding of commerce media KPIs, retail media strategy, and performance optimization.
Proven ability to build strong client relationships and contribute to account growth and success.
Excellent verbal and written communication skills, organizational abilities, multitasking capabilities, and attention to detail.

Nice To Haves

Experience with platforms such as Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems.
Prior experience mentoring or managing junior team members.

Responsibilities

Develop campaign forecasts, media plans, and strategic recommendations in partnership with Directors and senior leadership.
Understand client business objectives, retail priorities, and commerce goals to build commerce social strategies and execution plans.
Lead campaign planning, activation, optimization, pacing, and reporting across commerce and paid social platforms.
Partner with strategy, creative, analytics, and commerce teams to develop integrated commerce media campaigns.
Monitor, track, and evaluate campaign performance against client KPIs, including ROAS, conversions, traffic, and engagement.
Deliver client-facing reporting, insights, and optimization recommendations regularly.
Identify opportunities to improve processes, workflows, campaign efficiency, and performance through strategic thinking and innovation.
Contribute to business reviews, new business opportunities, process improvements, automation initiatives, and commerce media thought leadership.
Create or assist in developing POVs, best practices, playbooks, and process documentation related to commerce social and retail media activation.
Mentor and support junior team members and foster a collaborative, growth-oriented team environment.