Manager, Social Commerce

OUAI

About The Position

OUAI is seeking a Manager, Social Commerce to own and scale its TikTok Shop presence. The role turns social content into sales by building the creator affiliate engine, running live shopping, managing shop operations, and reporting on performance. It is a hands-on position for someone comfortable working across creator relationships, platform operations, and financial performance. The role reports to the Director, Growth on the Digital team. The Manager will own TikTok Shop operations and social commerce planning, coordinate offers and promotions with OUAI’s other sales channels, and use performance data and structured testing to improve results. The role also manages external platform, agency, and technology partners and ensures creator content complies with applicable disclosure, platform, brand, and regulatory standards.

Requirements

3–4+ years of experience in e-commerce, social commerce, influencer marketing, or growth.
2+ years of hands-on experience managing a TikTok Shop, with a track record of growing GMV through affiliates and content.
Experience with beauty, personal care, or another consumer brand.
Familiarity with affiliate and creator tools such as Cruva, Grin, CreatorIQ, Kin, or similar.

Nice To Haves

Strong analytical skills, including comfort building forecasts, working in spreadsheets, and turning platform data into clear recommendations.
Deep understanding of creator culture and short-form content.
Excellent project management and communication skills, with the ability to manage launches, LIVEs, and creator pipelines at once.
Experience with TikTok Ads Manager, GMV Max, Spark Ads, and Amazon Ads.
On-camera or LIVE-hosting experience.
Experience launching social commerce in new markets, such as the UK or Canada.

Responsibilities

Manage day-to-day TikTok Shop operations, including product listings, product detail page content, pricing, promotions, inventory alignment, and shop and fulfillment health metrics.
Build and scale the TikTok Shop affiliate program by recruiting, seeding, and activating creators; setting commission structures; and managing targeted collaborations and open plans.
Identify high-performing content and scale it using GMV Max and Spark Ads in partnership with the Growth and Influencer teams.
Plan and execute creator-hosted LIVE shopping sessions and explore brand-hosted LIVEs, including run-of-show planning, offers, talent, and post-show analysis.
Lead OUAI’s participation in TikTok Shop platform tentpole events and promotions, coordinating discount depth and timing with promotions on other channels.
Own the social commerce roadmap, revenue forecasts, and budgets.
Coordinate TikTok Shop pricing, promotions, and bundles with Amazon Marketplace, DTC, and retail partners; maintain a shared promotional calendar; escalate pricing or discount conflicts to the Director of Growth; and ensure TikTok-exclusive offers protect brand margin and price integrity.
Track and report GMV, orders, AOV, top SKUs, creator productivity, content velocity, and TikTok Shop contribution margin; deliver weekly and monthly performance updates to the Director of Growth.
Run structured tests of offers, bundles, creator tiers, content formats, and LIVE cadence, and turn findings into playbooks.
Manage relationships with platform partner managers, agencies, and tools for affiliate management, sampling, and analytics.
Ensure creator content and claims comply with FTC disclosure guidelines, platform policies, and OUAI brand and regulatory standards.
Monitor platform changes, new features, and competitor activity across beauty and haircare.