Senior Manager, Creator and Social Commerce

Skullcandy•Park City, UT

10d

About The Position

The Senior Manager, Creator and Social Commerce leads Skullcandy’s creator-driven commerce strategy and execution, with immediate ownership of TikTok Shop revenue growth and responsibility for expanding across social-commerce marketplaces. The role scales the creator-commerce engine across creator recruitment and activation, product seeding, content development, commission strategy, and relationship management. It owns TikTok Shop’s commercial levers while developing Skullcandy’s presence on platforms such as Meta Shops and YouTube Shopping. The position partners closely with Ecommerce, Performance Marketing, Brand Marketing, Finance, Planning, Supply Chain, and other teams. It combines creator relationship-building with commercial accountability for revenue, creator productivity, content output, commission efficiency, and channel profitability. The Senior Manager also oversees agency and technology partners, establishes performance reporting and operating rhythms, and turns results into strategic and operational improvements.

Requirements

At least 6 years of experience in social commerce, creator commerce, influencer marketing, affiliate marketing, ecommerce, or a related growth discipline.
Demonstrated experience owning and growing TikTok Shop or another meaningful social-commerce business.
Proven ability to grow revenue through creator, affiliate, and influencer programs.
Strong understanding of TikTok Shop Seller Center, creator affiliates, commission structures, product seeding, shoppable content, and social-commerce mechanics.
Experience developing creator strategies that balance scaled recruitment with high-value relationship management.
Strong commercial acumen and comfort owning revenue, margin, budgets, forecasts, and performance targets.
Analytical fluency and ability to translate channel and creator data into clear priorities and actions.
Experience building operational processes for creator outreach, gifting, content tracking, usage rights, contracting, and performance reporting.
Strong negotiation, communication, project-management, and relationship-management skills.
Ability to move between strategy and hands-on execution in a fast-changing channel.
Strong cross-functional leadership skills and experience working across ecommerce, brand, creative, product, operations, and finance teams.

Nice To Haves

Experience in consumer electronics, lifestyle, fashion, beauty, sports, or another creator-led consumer category.
Experience with live-shopping strategy, creator-management platforms, affiliate platforms, or social-commerce technology.

Responsibilities

Develop and execute strategies to grow TikTok Shop revenue, profitability, and new-customer acquisition, while planning expansion to other social-commerce marketplaces.
Own marketplace performance against GMV, contribution margin, and efficiency targets across annual, quarterly, and monthly periods.
Manage assortment, merchandising, promotions, product launches, platform campaigns, and other commercial growth levers.
Evaluate, launch, and scale opportunities such as Meta Shops, YouTube Shopping, and other relevant emerging platforms.
Coordinate with Planning to align inventory with creator activity, promotions, and demand forecasts.
Monitor marketplace performance, account health, policy compliance, fulfillment metrics, and platform capabilities.
Identify and test shoppable video, live shopping, paid amplification, platform events, and new social-commerce formats.
Maintain a segmented creator strategy for affiliates, established influencers, emerging creators, and brand advocates.
Own creator recruitment, outreach, onboarding, activation, retention, and re-engagement, with targets for recruitment, activation, and revenue production.
Develop commission, incentive, and bonus structures that improve creator participation and productivity while protecting profitability.
Create programs that encourage consistent creator publishing, support priority launches, and increase sales performance.
Build relationships with top-performing creators and scalable systems for managing the wider creator community.
Own creator-affiliate strategy across current and future social-commerce marketplaces, affiliate networks, and social-shopping platforms.
Direct agencies supporting creator or affiliate engagement by setting priorities, targets, outreach guardrails, commission structures, content requirements, and performance expectations.
Negotiate commercial terms, deliverables, usage rights, exclusivity, and performance incentives with creators and partners.
Ensure creator programs meet FTC disclosure requirements, brand-safety standards, contractual obligations, and platform policies.
Own product-seeding strategy across product families, launches, and key commercial moments.
Create monthly seeding plans by product family, creator segment, volume, and expected content output.
Partner with Brand, Creative, Product Marketing, and Ecommerce to develop creator briefs that communicate product benefits through compelling, culturally relevant content.
Build a creator-content pipeline for TikTok Shop, organic social, Skullcandy.com, retail partners, and paid media.
Secure content usage rights and coordinate delivery of high-performing assets to Performance Marketing for amplification.
Measure seeding effectiveness using creator activation, content production, usable-content rate, engagement, conversion, and revenue.
Establish recurring reporting and operating rhythms for TikTok Shop, creator, affiliate, influencer, and product-seeding performance.
Track and improve GMV, contribution margin, active and revenue-producing creators, GMV per active creator, creator activation, affiliate conversion, commission efficiency, content output, seeding conversion, and creator retention.
Use performance data to guide creator recruitment, product selection, commission structures, content briefs, and promotional plans.
Develop testing roadmaps and identify ways to improve channel efficiency, creator productivity, and scale.
Provide Ecommerce leadership with forecasts, performance recaps, business risks, and strategic recommendations.
Lead the scope, operating rhythm, and performance management of creator and affiliate agencies, with accountability for sourcing, activation, content output, revenue contribution, reporting, and budget efficiency.
Manage creator-commerce technology platforms, budgets, and other external partners as needed.
Act as the primary connector across Ecommerce, Performance Marketing, and Brand Marketing for creator-commerce initiatives.
Partner with Performance Marketing to identify creator content for paid-media testing and scaling.
Coordinate with Brand Marketing on awareness-led influencer partnerships to establish clear ownership and connected activation plans.
Partner with Ecommerce and Site Merchandising to align creator programming with product launches, promotions, and on-site storytelling.
Represent the creator and social-commerce business in cross-functional planning, forecasting, and business reviews.