Senior Manager of Social Commerce

Cariloha • Sandy, UT

2d • Onsite

About The Position

Cariloha is an omni-channel brand offering bedding, bath, and apparel made from bamboo viscose, with a growing fleet of more than 60 stores in 16 countries. The Senior Manager of Social Commerce will own and scale Cariloha’s live commerce, brand partnership, and creator partnership ecosystem, driving incremental revenue through live commerce and partnerships while leading consumer activations. This is an in-office position based at the company’s corporate office in Sandy, Utah.

The role leads live commerce on platforms such as TikTok Shop and Amazon, including hosting regular live sessions and developing formats that encourage conversion. It builds and supports a network of creators and agencies, oversees live-show production and execution, organizes consumer and brand activations, develops and negotiates brand partnerships, and tracks campaign performance. The position also measures and optimizes live-commerce metrics and develops repeatable approaches for successful live sessions and brand collaborations. Travel of 30–40% is expected.

Requirements

• At least 5 years of experience in social media, content creation, and video production.
• Proven track record of growing and managing high-performing social channels.
• Strong photography, videography, and editing skills, including lighting, audio, and post-production.
• Experience across TikTok, Instagram Reels, and YouTube, including short- and long-form content.
• Experience with live content or live commerce.
• Deep understanding of social trends, algorithms, and audience behavior.
• Ability to balance creative instinct with data-driven decision-making.
• Experience working with creators and integrating user-generated content into brand ecosystems.
• Strong organizational and project management skills.
• Confidence directing talent and providing creative feedback.
• Self-starter with a strong sense of ownership and bias for action.
• Willingness to travel 30–40%.

Nice To Haves

• Experience managing social, creator, or content teams.
• Proficiency with Adobe Creative Suite, Canva, CapCut, and similar platforms.

Responsibilities

• Own and scale live commerce, including TikTok Shop and Amazon, as a growing revenue channel.
• Host regular live sessions with an agency, focused on conversion and sales.
• Develop live formats such as product storytelling, bundles, routines, product drops, and urgency tactics.
• Drive revenue through storytelling, offers, and real-time audience engagement.
• Build and scale a network of creators and agencies who can host live sessions for the brand.
• Recruit, onboard, and train live-selling creators; provide scripts, product education, and performance feedback.
• Expand live commerce beyond owned channels into a distributed creator ecosystem.
• Own end-to-end live production, including run-of-show, product sequencing, promotions, and timing.
• Ensure live sessions are structured, engaging, and optimized for conversion; manage technical setup and troubleshoot issues.
• Organize and lead consumer activations and key brand moments.
• Collaborate with creators and internal teams to produce engaging, conversion-focused content from activations.
• Identify and secure brand partnerships aligned with Cariloha; develop collaborative campaigns that drive reach and revenue.
• Negotiate partnership terms, manage execution, and track and analyze campaign performance.
• Build a repeatable approach to scaling brand collaborations and successfully manage activation events.
• Track and optimize GMV, conversion rate, average order value, and viewer retention.
• Identify winning live formats and scale them; test hooks, timing, offers, and talent.
• Build a repeatable playbook for high-performing live sessions.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) with company match
• Paid time off (PTO)
• Flexible work schedule
• Gym membership options
• Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
• Employee product discounts and annual product giveaways
• Company events, catered meals, and a fully stocked kitchen
• Annual one-on-one financial consulting

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed