Manager, Commerce Social
About The Position
As a Manager, Commerce Social, you will lead the operational management and strategic execution of commerce-driven paid social campaigns across retail media and social platforms. You will oversee campaign performance, mentor junior team members, and help develop integrated commerce social strategies that support client goals across conversion, ROAS, traffic, and brand growth. You will work with internal strategy, analytics, creative, commerce, and client teams to develop and execute commerce social activations across platforms including Meta, TikTok, Pinterest, Instacart, Walmart Connect, Amazon, and emerging retail media ecosystems. The role also contributes to account growth opportunities, process improvements, and strategic planning initiatives.
Requirements
- Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
- At least 3 years of experience planning, buying, and optimizing paid social and/or commerce media campaigns.
- Strong understanding of commerce media KPIs, retail media strategy, and performance optimization.
- Proven ability to build strong client relationships and contribute to account growth and success.
- Excellent verbal and written communication skills, organizational abilities, multitasking capabilities, and attention to detail.
Nice To Haves
- Experience with platforms such as Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems.
- Prior experience mentoring or managing junior team members.
Responsibilities
- Develop campaign forecasts, media plans, and strategic recommendations with Directors and senior leadership.
- Translate client business objectives, retail priorities, and commerce goals into commerce social strategies and execution plans.
- Lead campaign planning, activation, optimization, pacing, and reporting across commerce and paid social platforms.
- Partner with strategy, creative, analytics, and commerce teams to develop integrated commerce media campaigns.
- Monitor and evaluate campaign performance against client KPIs, including ROAS, conversions, traffic, and engagement.
- Provide regular client-facing reporting, insights, and optimization recommendations.
- Identify opportunities to improve processes, workflows, campaign efficiency, and performance.
- Contribute to business reviews, new business opportunities, process improvements, automation initiatives, and commerce media thought leadership.
- Create or help develop points of view, best practices, playbooks, and process documentation for commerce social and retail media activation.
- Mentor and support junior team members and foster a collaborative, growth-oriented team environment.
Benefits
- Competitive medical benefits
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Employee resource groups
- In-office events
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What This Job Offers
Job Type
Full-time
Career Level
Manager
