Director, Commerce

Tinuiti • New York City, NY

2d • Hybrid

About The Position

The Director, Commerce oversees strategy and execution across commerce media and marketplace and retail dynamics, ensuring consistently excellent delivery and serving as a senior partner to client teams during high-stakes moments. The role sets standards for craft, testing, and operational discipline; champions product- and measurement-led work; and develops talent as the commerce landscape evolves. It is a flex role requiring the ability to move among client businesses, collaborate cross-functionally, and contribute hands-on to client delivery and new business opportunities. The position is hybrid, with 2–3 days in the office.

The Director leads key client relationships and ensures strategies reflect clients’ business goals and commerce realities, including retail dynamics, assortment, profitability, seasonality, and platform constraints. The role oversees analysis and measurement, establishes expectations for rigorous testing and performance monitoring, and ensures teams can communicate findings and recommendations clearly. It also advances commerce standards, platform knowledge, cross-channel alignment, operational efficiency, client growth and retention, and team development.

The hiring salary range is $150,000–$180,000, plus a discretionary performance bonus. The position is classified as exempt. Tinuiti states that additional information on benefits, incentive pay, and equity is available upon request.

Requirements

• 10 or more years of experience in commerce, e-commerce, retail media, or marketplace roles, with a record of driving growth strategies and measurable client outcomes.
• At least 5 years leading teams of individual contributors and/or managers, including coaching, performance management, quality review, and talent development.
• Strong familiarity with commerce media and marketplace ecosystems, such as Amazon, Walmart, and Criteo, including the effects of platform changes on strategy and execution.
• Ability to guide teams in data interpretation, testing fundamentals, and measurement-informed decisions, and to translate performance and trade-offs into clear client narratives.
• Proven ability to partner with Client Partners, Creative, Analytics, and other channels to deliver cohesive commerce strategies.
• Strong executive-ready storytelling and client presence, with the ability to drive alignment, decisions, and accountability.
• Ability to work flexibly across client businesses, collaborate cross-functionally, and contribute hands-on to delivery and new business opportunities.

Responsibilities

• Set goals and performance expectations for teams and promote collaboration, innovation, continuous improvement, and accountability.
• Own quality control of team work and ensure leaders have appropriate standards, templates, and review processes.
• Manage key client relationships as the senior Commerce leader and align strategies with client goals and commerce realities.
• Lead strategic client meetings and presentations, turning insights into decisions and clear next steps for senior audiences.
• Anticipate performance, platform, retail, and operational risks and guide teams in addressing them early and transparently.
• Champion the use of Tinuiti’s product and technology suite to improve scalability, efficiency, and insight quality.
• Partner with Product, Analytics, I&G, Creative, and other channels to improve workflows and reduce manual work and rework.
• Monitor commerce platform capabilities and changes, translating them into updates to playbooks, client recommendations, and training.
• Oversee analysis of complex commerce performance data and ensure recommendations are evidence-based, measurable, and tied to client KPIs.
• Set expectations for testing rigor and learning loops, including hypotheses, setup, read timing, and documentation of learnings.
• Ensure teams monitor performance consistently and explain results, implications, and recommended actions clearly.
• Oversee development and execution of comprehensive commerce strategies using expertise in commerce platforms and marketplace dynamics.
• Uphold and evolve Tinuiti Way commerce standards for planning, activation, QA, measurement, and client communication.
• Promote alignment between commerce strategies, full-funnel plans, and the broader media mix.
• Drive client growth, retention, and profitability by diagnosing opportunities, prioritizing high-impact work, and holding teams accountable for execution quality.
• Sponsor relevant innovation in commerce tactics, platform features, workflows, and scalable playbooks.
• Reduce waste and recurring errors by implementing practical standards and safeguards.
• Raise the craft bar, seek feedback, and embrace new tools and AI responsibly.
• Anchor decisions in client business outcomes, innovation, precision, and proof; act with speed and own results end-to-end.
• Support client growth and performance, retention and satisfaction, delivery quality, innovation adoption, and positive people outcomes.

Benefits

• Unlimited paid time off.
• 20 paid holidays.
• Medical, dental, vision, life, and disability coverage.
• Flexible spending accounts.
• Retirement plan with a 100% match on contributions up to 4%.
• Fringe and Forma perks and wellness benefits.
• Unlimited telemedicine and teletherapy at no cost.
• Thankful giving.
• Paid parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners after the birth or adoption of a child.
• On-demand learning, mentorship, and leadership and management development programs and resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed