Senior Manager of Social Commerce

Cariloha•Sandy, UT

4d•Onsite

About The Position

Cariloha is seeking a hands-on, commercially driven Social Commerce leader to operate and scale TikTok Shop and live shopping channels, and to develop Amazon Live as a revenue channel. The role combines growth strategy, performance marketing, creator partnerships, commerce operations, on-camera content creation, live hosting, and event execution. The position is in-office in Sandy, Utah, and involves frequent travel as well as occasional evening and weekend work for live shopping and events. The successful candidate will manage the operational and commercial details of social commerce, including Seller Center, product listings, promotions, pricing, affiliate programs, SKU and inventory coordination, and platform administration. They will develop and optimize organic, paid, affiliate, and live commerce efforts; analyze performance; and communicate results and opportunities. They will personally create and appear in short-form videos, demonstrate products, and host conversion-focused live shopping sessions. The role also involves end-to-end live production, consumer activations, and building creator and agency partnerships. Cariloha describes the ideal candidate as energetic, charismatic, entrepreneurial, commercially minded, resourceful, creative, accountable, flexible, and comfortable moving between strategic planning and hands-on execution in a fast-paced environment. Applicants should provide evidence of hands-on TikTok Shop experience and examples of revenue growth, paid media performance, and personally hosted or featured content.

Requirements

3–6+ years of relevant experience in social commerce, e-commerce, live shopping, or performance marketing, with direct hands-on TikTok Shop experience.
Hands-on TikTok Shop operating experience, including Seller Center, product listings, affiliate management, promotional campaigns, LIVE operations, and channel optimization.
Demonstrated success driving and scaling TikTok Shop revenue through paid media, TikTok Shop Ads/GMV Max, creator campaigns, and organic content.
Confident and engaging on camera, with the ability to create short-form TikTok videos, host live shopping sessions, demonstrate products, and drive real-time conversions.
Strong understanding of performance metrics, including GMV, ROAS, CAC, conversion rates, AOV, viewer retention, and advertising efficiency.
Hands-on operational skills and willingness to manage product detail pages, SKU listings, inventory coordination, promotional setup, and day-to-day platform administration.
Experience supporting consumer activations or live events, including on-site execution, content creation, and live streaming.
Willingness to travel frequently, work occasional evenings and weekends for live shopping and events, and adapt to a fast-paced business environment.
Energetic and charismatic, with a willingness to engage with people and appear on camera.
Commercially minded, with a focus on revenue, conversion, profitability, and growth.
Resourceful, creative, accountable, results-oriented, flexible, and comfortable taking ownership and executing hands-on.

Nice To Haves

Experience with Amazon Live, including live shopping operations, product management, and sales optimization.
Experience scaling TikTok Shop or Amazon Live revenue with measurable results.
Experience managing paid media budgets and optimizing TikTok advertising campaigns.
Experience with creator affiliate programs, agencies, and influencer-led commerce.
Experience with Shopify and additional social commerce platforms.
Fluency in Spanish or Mandarin in addition to English.
Experience in lifestyle, beauty, fashion, wellness, home, or consumer products.

Responsibilities

Lead day-to-day TikTok Shop operations and help scale Amazon Live into a meaningful revenue channel.
Manage Seller Center operations, product listings, promotions, pricing, affiliate programs, and platform troubleshooting.
Develop and execute revenue growth strategies across organic, paid, affiliate, and live commerce.
Identify successful products, content formats, and promotional opportunities to accelerate sales.
Manage and optimize TikTok Shop advertising, including GMV Max campaigns.
Analyze advertising performance, identify growth opportunities, and scale profitable campaigns.
Work with internal and external media teams to maximize ROAS, GMV, and customer acquisition.
Build reporting dashboards and communicate performance, learnings, and growth opportunities.
Create and appear in TikTok videos, product demonstrations, and live shopping sessions.
Host engaging, entertaining, conversion-focused live shopping experiences; develop hooks, scripts, storytelling, promotional offers, and live-selling techniques.
Collaborate with hosts, creators, and agencies to build a scalable live commerce program, and test and optimize live formats and audience engagement.
Own end-to-end live production, including run-of-show, product sequencing, promotional setup, technical execution, and post-live reporting.
Manage backend operations such as product tagging, product detail page accuracy, SKU setup, inventory availability, and promotional mechanics.
Troubleshoot platform and technical issues in real time and ensure live shopping experiences are commercially effective and operationally seamless.
Travel to brand activations, consumer events, creator collaborations, and retail opportunities.
Support event planning and execution, including logistics, product preparation, talent coordination, and on-site setup.
Host or produce live shopping sessions at events, capture social content, and maximize each activation's commercial impact.
Recruit, onboard, and manage creators who generate shoppable content and host Lives.
Develop creator briefs, selling scripts, product education, and performance feedback.
Collaborate with agencies and partners to expand live shopping reach and revenue; track creator performance and optimize partnerships based on commercial results.