Social and Talent Brand Manager

Nooks•San Francisco, CA

About The Position

Nooks is hiring a Social and Talent Brand Manager to own its social presence and talent brand, helping make Nooks a highly desirable workplace for engineers and AI researchers. The role manages Nooks’ current LinkedIn and X channels and explores new channels, beginning with Instagram and TikTok. It creates compelling content that shows what it is like to build at Nooks and brings the company’s team, work, and culture to life. The manager will define how Nooks presents itself as an employer, create native short-form content, and partner with teams across Engineering, Nooks Research, Recruiting, Brand Design, Product Marketing, Communications, Field, and the executive team. The role reports to the Head of Communications & Content. It also measures channel performance and the contribution of social to careers traffic and applicant outcomes.

Requirements

At least 5 years of experience in social media, talent or employer brand, or content marketing at a technology company.
Demonstrated success growing social channels, including launching new ones, with results to show.
Native fluency in LinkedIn, X, Instagram, and TikTok, and a clear sense of what works on each platform.
Hands-on ability to create short-form video and social content, and comfort using AI and creative tools to produce it quickly.
Ability to tell authentic stories about people and culture and work closely with engineers and researchers to represent their work accurately.
Strong writing, sharp creative instincts, and a high bar for brand.
A data-driven approach to audience growth and measuring impact.

Nice To Haves

Experience building a talent or employer brand that attracted engineering or research talent.
Experience at an AI, developer-focused, or deep tech company.
A personal following or creator experience on a major platform.

Responsibilities

Own the strategy, content calendar, and day-to-day publishing for Nooks on LinkedIn and X.
Launch and grow new social channels, starting with Instagram and TikTok, and define how Nooks should show up on each.
Create native short-form content, including video, behind-the-scenes moments, threads, and timely posts.
Respond quickly to cultural and industry moments while maintaining a high bar for the brand.
Define Nooks’ employer brand, especially for engineers and AI researchers, in a way that is consistent with the Nooks brand.
Partner with Recruiting on talent campaigns, the Careers page, and stories about the team and culture.
Create talent-brand moments online and in Nooks hubs in San Francisco, Seattle, and New York.
Partner with Engineering and Nooks Research to turn their work into shareable content, including demos, behind-the-scenes clips, explainers, and talk highlights.
Help engineers and researchers become recognizable faces of Nooks on social and build their own presence.
Run an employee advocacy program that helps the team share its work and refer strong candidates.
Partner with Communications, Product Marketing, and Field on social content for launches, events, research, and executive thought leadership.
Work with Brand Design and video partners to produce creative quickly, using AI tools to accelerate production.
Track audience growth, engagement, reach, careers traffic, and the volume and quality of applicants generated by social.
Use performance insights to improve content, formats, and channel mix.