Senior Brand Manager – Content & Social

Procter & Gamble•New York, NY

1d•$125,700 - $157,100•Onsite

About The Position

The Senior Brand Manager – Content & Social is a leadership role at a leading luxury skincare brand, focused on expanding the business in North America. Reporting to the Brand Director - North America, the role drives campaign planning and content strategy with a digital- and social-first approach. It develops integrated marketing campaigns, plans brand campaigns across digital and social channels, uses customer insights to inform competitive strategies, and builds a content ecosystem with global teams, agencies, and local partners. The position also manages budgets and brand marketing stewardship, and develops operationally disciplined support plans for key initiatives, product launches, and transitions.

Requirements

Bachelor’s degree from an accredited institution.
At least 2 years of marketing experience and a proven track record working in a diverse, multifunctional team.
Strong strategic thinking and commercial acumen, with the ability to navigate complex business and organizational situations.
Excellent people management skills and a demonstrated record of organizational leadership.
Ability to work with people from different backgrounds and time zones, and a proven ability to bring out the best in others.
Self-motivated, with a successful track record of achieving business objectives.
Ability to thrive in a fast-paced, agile, and demanding environment; be action-oriented and dynamic; build business partnerships; manage change; and influence internal and external stakeholders.
Prepared to consider relocation opportunities throughout a career as business needs and development opportunities arise.

Nice To Haves

Experience in beauty and luxury.

Responsibilities

Develop strategic, integrated marketing campaigns aligned with the overall brand strategy and designed to deliver commercial outcomes.
Prepare monthly and quarterly plans to bring campaign ideas to life in a digital- and social-first ecosystem.
Monitor and analyze customer insights to develop competitive strategies and effective brand plans.
Build the content ecosystem in collaboration with global teams, agencies, and local partners to improve media performance and meet industry-leading KPIs.
Manage budgets and identify opportunities to drive business goals; oversee brand marketing stewardship.
Build support plans for key initiatives, new product launches, and other transitions with strong operational discipline.