EverPro - SEO Strategist for PLG Growth & AI Visibility (Remote, US)

EverCommerce

1d • $90,000 - $100,000 • Remote

About The Position

EverPro, a business within EverCommerce, is hiring an SEO Strategist to own organic acquisition for assigned product-led growth (PLG) brands. This hands-on individual-contributor role focuses on turning search demand into free-trial signups, activations, and paid conversions, rather than optimizing only for traffic and rankings. The SEO Strategist will own the organic-to-activation funnel for named brands and partner with web developers, CRO, content, product growth, mobile, and app teams.

The role covers technical SEO, WordPress builds and redesigns, migrations and consolidations, and visibility across AI search surfaces such as Google AI Overviews, ChatGPT, and Perplexity. The successful candidate will measure performance through acquisition outcomes, develop reporting and roadmaps, and contribute to shared SEO standards and the team's PLG SEO and AI visibility practices. The position is U.S.-remote, with the option to work in-office or hybrid near an EverCommerce office. Travel to the Denver headquarters or other North American office locations may be required.

Requirements

• At least 5 years of hands-on SEO experience, including at least 3 years focused on technical SEO.
• Direct experience owning organic acquisition for a product-led or self-serve SaaS product, measured on signups or trials rather than traffic alone.
• Demonstrated ability to connect organic performance to downstream metrics such as signups, activations, conversions, and revenue, and to build reporting that demonstrates the connection.
• Deep WordPress expertise, including themes, block-based editors and page builders, plugin ecosystems, performance tuning, and SEO configuration.
• Direct experience leading the SEO workstream on at least two site migrations, replatforms, or domain consolidations, with measurable traffic-preservation results.
• Working knowledge of AI search and AEO/GEO, including how LLMs select and cite sources, how to measure AI visibility, and how to optimize content for extraction.
• Fluency with crawl tools, Google Search Console, GA4, and enterprise SEO and AI visibility platforms.
• Strong understanding of structured data, JavaScript rendering, Core Web Vitals, log-file analysis, and crawl budget.
• Ability to read HTML and CSS, understand basic JavaScript, and write clear technical tickets developers can act on without back-and-forth.
• Strong analytical and communication skills, including comfort presenting funnel metrics to growth and product stakeholders.
• Must be eligible to work in the United States without sponsorship.

Nice To Haves

• Experience with CRO testing platforms and landing-page or signup-flow optimization.
• Experience with programmatic or templated SEO at scale, such as tool pages, template libraries, or comparison pages.
• Familiarity with headless or hybrid WordPress architectures and CDN and edge configuration.
• Basic SQL, Python, or BI dashboarding skills for pulling and visualizing funnel data.
• Experience working across a portfolio or multi-brand environment.
• Exposure to home-services, field-services, SMB, or vertical SaaS markets.
• Experience briefing and managing SEO agencies.

Responsibilities

• Own organic acquisition for assigned PLG brands, using signups, activations, and paid conversions as primary performance metrics.
• Build and prioritize organic programs around high-intent, bottom-of-funnel category, comparison, alternative, pricing, template, and tool queries.
• Partner with CRO and product growth teams on landing-page tests, signup-flow optimization, template changes, and conversion-focused content.
• Identify gaps between organic landing pages and the in-product experience, and share search-intent data with product and lifecycle teams.
• Build attribution and reporting that connects organic sessions to signups, activations, and revenue, and report results to brand leadership.
• Coordinate with mobile and app teams on web search and app-store discovery, measuring and optimizing web-to-install paths.
• Own technical SEO health, including crawlability, indexation, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and rendering.
• Run technical audits and translate findings into prioritized, developer-ready tickets with clear acceptance criteria.
• Diagnose and resolve indexation and ranking issues using Google Search Console, log files, crawl data, and analytics.
• Implement and maintain schema markup and validate its output across brands.
• Monitor algorithm updates and SERP feature shifts, assess their impact on signup volume, and recommend response plans.
• Lead SEO for site builds and redesigns on the standardized WordPress block system, from information architecture and URL structure through launch QA.
• Partner with developers on templates, page builders, plugin selection, and performance optimization.
• Define and enforce WordPress SEO standards for metadata, heading hierarchy, image handling, pagination, programmatic and templated pages, and template-level schema.
• Own SEO configuration, including plugin setup, redirects, robots directives, XML sitemaps, and hreflang where applicable.
• Lead SEO workstreams for site migrations, replatforms, domain consolidations, and brand merges.
• Create and maintain redirect maps, crawl comparisons, pre- and post-launch checklists, and traffic- and signup-preservation plans.
• Monitor and triage post-migration performance and report recovery against baseline.
• Measure and improve brand visibility on AI search surfaces, including Google AI Overviews and AI Mode, ChatGPT, Perplexity, Claude, Gemini, and Copilot.
• Monitor AI citation share, brand mentions, and sentiment using enterprise AI visibility platforms, and establish reporting cadence.
• Identify third-party sources cited by LLMs in relevant categories and recommend content, PR, and listing strategies to earn citations.
• Optimize on-site content for extractability through answer-first formatting, clear entities, structured data, and llms.txt or equivalent where appropriate.
• Track AI referral traffic and signups in GA4 and attribute AI-driven acquisition alongside traditional organic.
• Own monthly performance reporting and quarterly brand roadmaps focused on acquisition outcomes.
• Contribute to team OKRs, SEO standards documentation, and the shared operating model.
• Partner with content leads on topical authority maps, content briefs, and conversion-focused refresh programs.
• Brief and manage external vendors, including link-building, content, and digital PR providers.
• Present findings and recommendations to brand GMs, growth leaders, and marketing leadership.

Benefits

• Flexible choice to work in-office, remotely, or hybrid within the country of employment.
• Health and wellness benefits available from day one, including an annual wellness stipend.
• 401(k) with up to a 4% match and immediate vesting.
• Flexible and generous flexible time off (FTO).
• Employee Stock Purchase Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed