SEO Product Manager

Zillow

3d•$122,200 - $205,400•Remote

About The Position

As an SEO Product Manager on Zillow's Traffic team, you will help own search engine optimization (SEO) and generative engine optimization (GEO) across Zillow Group brands, including Zillow, Trulia, and HotPads. The team works to protect and grow organic visits from traditional search results and AI-generated answers. You will turn team strategy into shipped, measurable results by owning a defined set of SEO surfaces and experiments, prioritizing work by impact, and building solutions directly with AI coding tools when appropriate. This hands-on role offers the opportunity to learn how Zillow's organic growth engine works and grow into broader ownership. You will own a defined area within the Traffic portfolio, run SEO experiments, build and ship pages, tools, prototypes, and experiments, and scale programmatic and community-driven pages. You will partner with content and engineering colleagues to produce and optimize content, scope and verify SEO-related engineering work, measure results using search, analytics, and AI visibility data, and communicate outcomes and trade-offs. The role is categorized as remote. Remote employees work from a physical location of their choice that must be identified to the company; U.S. employees may live in any of the 50 states, with limited exceptions. The listed annual base pay ranges are $128,600–$205,400 in California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington, DC; and $122,200–$195,200 in Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia. The position is also eligible for equity awards. Actual compensation varies based on factors such as experience, performance, and location.

Requirements

At least 5 years of related experience in SEO, growth, product management, or a closely related field, or at least 3 years with a Master's degree, or an equivalent combination of education and experience.
Solid SEO fundamentals in technical SEO, including crawling, rendering, indexing, structured data, and internal linking, as well as content SEO.
Working knowledge of generative engine optimization, including personal use of AI search tools and the ability to explain tests conducted to surface a brand in AI-generated answers.
Hands-on experience using AI coding and building tools to ship real pages, tools, or experiments.
Experience designing and running experiments, such as A/B tests or SEO split tests, and measuring outcomes with tools such as Google Search Console and Google Analytics.
A track record of owning work end to end and explaining its goal, metric, delivery, and outcome.
Strong prioritization skills and the ability to explain why particular work matters most.
Clear, concise written and verbal communication, including the ability to make complex ideas easy to follow.
A people-first approach to SEO that favors helpful content and sustainable practices over shortcuts.

Nice To Haves

Experience at a large marketplace, aggregator, or publisher with a substantial programmatic page footprint, such as real estate, travel, local discovery, jobs, or e-commerce.
Comfort with SQL and/or Python for analysis and automation.
Understanding of HTML, CSS, JavaScript, and how modern websites render.
Experience with enterprise SEO platforms and AI visibility tracking tools.
Real estate or home-related domain knowledge.

Responsibilities

Own and grow a defined space within the Traffic portfolio, prioritizing work with the greatest impact on organic visits and AI visibility.
Run SEO experiments, including internal linking tests and page-type experiments, and turn results into recommendations and rollouts.
Use AI coding tools to build and ship landing pages, calculators, prototypes, and experiments; partner with engineers when work needs further development.
Scale programmatic and community-driven pages, including agent and professional directories, forums, reviews, insights, and local highlights.
Partner with the content lead on long-form content production and optimization, including automating content data to keep it accurate and current.
Work with engineering to scope SEO requirements involving crawling, rendering, indexing, structured data, and internal linking, and verify shipped work.
Measure shipped work using search, analytics, and AI visibility data, and communicate results and trade-offs clearly and concisely.
Support teammates across the Traffic team as needed and develop working knowledge of the broader system.