Senior SEO Manager

Redwood Software

About The Position

The Senior SEO Manager leads and evolves Redwood’s organic search strategy across a portfolio of enterprise software brands. The role owns the end-to-end search program, spanning technical SEO, content optimization, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), and is accountable for organic visibility, pipeline, and revenue. Working with cross-functional teams and executive leadership, the Senior SEO Manager sets priorities, leads high-impact initiatives, and optimizes performance across traditional and AI-driven search platforms.

Requirements

7+ years of hands-on SEO experience, preferably in enterprise software or SaaS, with demonstrated success as a senior or lead individual contributor.
Proven success developing and executing organic search strategies that measurably improve rankings, traffic, pipeline, and revenue.
Strong understanding of web strategy and conversion rate optimization, including site architecture, user journey mapping, funnel analysis, and A/B testing methodologies.
Deep technical SEO expertise, including ranking factors, website architecture, technical audits, and prioritizing improvements by business impact.
Advanced proficiency with SEO and analytics platforms, such as Google Analytics, Google Search Console, Ahrefs, Semrush, or comparable tools, and experience evaluating and recommending technology solutions.
Demonstrated experience developing and scaling AEO and GEO strategies, including measurement frameworks for Share of Voice, Mention Rate, and Citation Rate.
Experience using generative AI tools such as ChatGPT, Gemini, Claude, or internal large language models for keyword research, content analysis, search optimization, and workflow efficiency.
Strong analytical and reporting capabilities, including advanced Excel or Google Sheets skills and the ability to turn complex data into clear, executive-ready insights and recommendations.
Excellent communication, stakeholder management, and influencing skills, including the ability to align cross-functional partners and senior leadership without direct authority.
Exceptional organizational, prioritization, and project management skills, with the ability to manage multiple websites, initiatives, and competing priorities simultaneously.
Strong ownership and accountability, with the ability to independently lead strategic initiatives, solve complex problems, and deliver measurable business outcomes.

Nice To Haves

Experience mentoring, coaching, or developing SEO practitioners and cross-functional partners; direct people-management experience is not required.

Responsibilities

Define and own the organic search strategy and roadmap across Redwood websites, establishing priorities, performance targets, and quarterly OKRs aligned with pipeline and revenue goals.
Lead SEO and GEO initiatives from strategy through execution, including site migrations, ranking recovery, technical remediation, and AI-driven search optimization.
Partner with web development, UX, and demand generation teams to improve organic conversion performance, user journeys, demo conversions, and pipeline contribution.
Lead technical SEO audits, identify opportunities, develop business cases, and collaborate with development teams to prioritize and resolve issues.
Establish and maintain on-page SEO and content optimization standards, including metadata, internal linking, heading structures, and content formatting.
Develop keyword and competitive search strategies to identify market opportunities, competitive gaps, and areas for investment.
Own SEO and GEO performance measurement and executive reporting, tracking rankings, organic sessions, demos, Share of Voice, Mention Rate, Citation Rate, pipeline, and revenue, and provide actionable recommendations.
Develop methodologies for structuring keywords, topics, and question-based content for AI-driven search engines, including testing frameworks for prompts and content formats.
Evaluate SEO and GEO platforms, tools, and vendors, recommending solutions that improve effectiveness, efficiency, and return on investment.
Serve as Redwood’s search subject-matter expert, aligning priorities and driving execution with content, product marketing, demand generation, and web teams.
Mentor and upskill SEO/GEO specialists and cross-functional partners through working sessions, optimization reviews, documentation, playbooks, and guidance on generative AI adoption.
Monitor search algorithm updates, AI-search trends, and industry best practices, translating insights into improvements to Redwood’s search strategy and standards.