SEO Manager

Punch List Digital

2d

About The Position

Punch List Digital is hiring an SEO Manager to own and improve SEO standards across websites for HVAC, plumbing, electrical, and drain and sewer contractors. The role focuses on building scalable systems for site architecture, technical SEO, structured data, templates, processes, launches, migrations, AI search visibility, and measurement.

The SEO Manager leads a compact team of SEO specialists, sets goals and quality standards, reviews work, and coaches team members. The role also communicates results and recommendations to clients, participates in client reviews and prospect audits, and works with Web Development to test and roll out improvements across the website portfolio.

Success is measured through a scorecard that includes organic leads and booked jobs, local-pack and top-three ranking share, AI citation share, technical health and Core Web Vitals, launch and migration retention, on-time delivery, and client retention.

Requirements

• At least 5 years of hands-on SEO experience, including agency work across multiple clients at once.
• At least 2 years of experience leading or managing SEO practitioners.
• Deep technical SEO knowledge, including architecture, migrations, redirects, Core Web Vitals, structured data, internal linking, and crawl and index management.
• Local SEO experience for multi-location or service-area businesses, including Google Business Profile, citations, and reviews.
• A track record of building processes and rolling out improvements across many websites.
• Working knowledge of HTML, CSS, and WordPress.
• Hands-on experience with SEMrush or Ahrefs, Screaming Frog, Search Console, GA4, Tag Manager, and testing visibility in AI search.

Nice To Haves

• Home services SEO experience and understanding of contractor lead economics, including calls, booked jobs, and average ticket.
• Experience coordinating landing pages and attribution with paid search.
• Experience with AI-assisted SEO workflows.

Responsibilities

• Own site architecture, URLs, technical SEO, and structured data across client websites, and define standards for new builds.
• Set the roadmap for template-level improvements; collaborate with Web Development to test, roll out, and measure changes across the portfolio.
• Create and document repeatable processes for onboarding, launches, migrations, monthly content, and reporting.
• Identify work that can be templated or automated with AI-assisted tools, while ensuring human review of all published work.
• Manage launches and migrations, including URL mapping, redirects, and post-launch checks to preserve rankings.
• Improve visibility in AI search platforms, including Google AI Overviews, ChatGPT, Perplexity, and Gemini, and measure citations.
• Ensure GA4, Tag Manager, Search Console, and call tracking connect calls and form leads to the pages that generated them.
• Lead and coach a compact team of SEO specialists, set goals, review work, and determine what to delegate.
• Provide clients with concise monthly updates and recommendations, and participate in client reviews and prospect audits as the SEO expert.

Benefits

• Competitive salary.
• Benefits.
• 401k.
• Authority over SEO standards and the roadmap, with room to change them.
• A steady stream of new problems, including algorithm updates, AI search, new markets, and new builds.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed