SEO Marketing Associate

FanDuel • New York City, NY

1d • Hybrid

About The Position

FanDuel is seeking an SEO Marketing Associate to drive organic growth across its sportsbook, casino, and marketing websites. The role leads search engine optimization to increase organic traffic and acquisition, while developing generative engine optimization (GEO) and answer engine optimization (AEO) so FanDuel can be found, cited, and recommended across AI platforms and answer engines. The associate works with Content, Product, Marketing, Legal/Compliance, Analytics, and other teams to shape how customers discover and engage with FanDuel across search engines and LLM platforms.

The position combines SEO strategy, editorial and technical optimization, performance analysis, and emerging AI-search visibility work. It involves using research and measurement to guide content and product priorities, supporting responsible content standards for regulated products, and keeping pace with search and AI platform changes. Employees may also be assigned other duties to support evolving business needs.

Requirements

• 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations.
• Deep understanding of SEO fundamentals, including keyword targeting, content structure, and technical hygiene.
• Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesize, and cite web content, and how to measure visibility within them.
• Demonstrated success growing search traffic through editorial, sports, gaming, or other high-volume consumer content.
• Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
• Strong written and verbal communication skills, particularly in cross-functional or editorial environments.
• Strong organizational and project management skills.
• Ability to synthesize SEO, GEO, and AEO insights into actionable strategies.
• Passion for digital media, sports, iGaming, and prediction markets.

Nice To Haves

• Experience in fast-paced editorial, newsroom, or sports media environments.
• Hands-on experience optimizing for AI search, such as structuring content for AI Overviews, testing prompts across LLM platforms, or tracking AI citations and referral traffic.
• Experience with app store analytics tools or running ASO experiments on app store listings.
• Knowledge of HTML, CSS, JavaScript, and structured data markup such as Schema.org and JSON-LD.
• Understanding of conversion rate optimization and A/B testing frameworks.
• Familiarity with Jira, Trello, Asana, or other project management tools.
• Knowledge of sports betting, online casino games, or prediction market products, or experience in the sports/gaming industry.
• Exposure to legal/regulatory compliance standards in digital publishing, gaming, or prediction markets.

Responsibilities

• Lead SEO strategy for FanDuel websites to increase organic traffic, non-brand acquisition, and brand visibility across casino and sports casino.
• Conduct keyword, topic, and competitive research to inform content creation, updates, and roadmap priorities.
• Partner with writers, editors, product managers, and designers to optimize content for organic discovery from brief through publication.
• Manage content calendars and page-level optimizations aligned with major sports seasons, live events, and business goals.
• Audit and improve on-page and technical SEO elements, including meta tags, headers, internal linking, crawlability, and page speed.
• Develop GEO and AEO strategies to improve visibility in AI Overviews, LLM-powered search, and answer engines, using answer-ready formats such as FAQs, concise definitions, comparison guides, and how-to guides.
• Strengthen entity signals and brand authority across the web through structured data, consistent product information, and third-party mentions.
• Build and track visibility in AI platforms, measure how FanDuel is mentioned, cited, and described, and translate findings into content and product priorities.
• Monitor and report on performance using Google Search Console, SEMrush, Ahrefs, app store analytics, and emerging AI visibility tools; turn data into clear recommendations.
• Stay current on search and AI algorithm updates and evolving platform behavior.
• Collaborate with engineering, analytics, and legal/compliance teams on technical SEO initiatives, A/B testing, and responsible content standards for regulated products.
• Perform other duties as assigned by the Company.

Benefits

• Health plans, including options as low as $0 per paycheck.
• Programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off and sick leave.
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Medical, vision, and dental insurance.
• Life insurance.
• Disability insurance.
• Paid personal time off.
• 14 paid company holidays.
• Paid sick time in accordance with applicable state and federal laws.
• Potential short-term or long-term incentive compensation, including cash bonuses and stock program participation.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed