Channel Marketing Specialist - SEO & SEM

Acuity Insurance•Sheboygan, WI

17h•$66,000 - $98,000

About The Position

Acuity is seeking a Channel Marketing Specialist focused on SEO and SEM to strengthen its digital presence and enhance customer experiences across owned and paid channels. The role develops and executes SEO, answer engine optimization (AEO), SEM, and website strategies to improve discoverability, engagement, and conversion. It also ensures digital experiences for agents and policyholders align with Acuity’s brand identity and communication strategies. The specialist collaborates across Communications, Marketing, IT, business teams, and external partners; manages website content and experiences; supports search campaigns and website improvements; and reports digital performance insights to stakeholders. The role is classified as exempt. Acuity does not sponsor applicants for U.S. work authorization.

Requirements

Experience in marketing communications emphasizing SEO, AEO, SEM/paid search, website strategy, CMS management, web analytics, and/or content marketing.
Understanding of consumer decision journeys, search behavior, and how digital channels and website experiences drive desired outcomes.
Working knowledge of AI search trends and strategies, keyword research, on-page and technical SEO fundamentals, paid search campaign management, and performance reporting tools.

Nice To Haves

Bachelor’s degree in business, marketing, or communications preferred.

Responsibilities

Model Acuity’s Common Purpose and encourage customer-focused behaviors within the department and across the company.
Implement digital channel and website marketing practices grounded in market research, customer insights, search trends, and consumer behavior.
Collaborate with Communications, Marketing, IT, business teams, and external partners on digital projects, priorities, and strategies.
Manage accurate, accessible, user-focused website content and experiences, including CMS updates, landing pages, navigation, content governance, and enhancements.
Monitor and improve digital performance through SEO, paid search, campaign optimization, web analytics, conversion optimization, and online community management.
Develop and maintain SEO and SEM plans, including keyword strategy, content optimization, paid search support, budget stewardship, testing, and performance reporting.
Work with stakeholders to shape the website roadmap and prioritize enhancements based on customer needs, search insights, analytics, accessibility, and business objectives.
Evaluate website journeys and landing pages and recommend improvements to information architecture, usability, content, calls to action, and conversion paths.
Establish and monitor digital performance measures and communicate insights, trends, and recommendations to stakeholders.
Maintain a consistent corporate image across Acuity product lines, promotional materials, and events.
Manage multiple projects and deadlines.
Maintain highly regular, predictable attendance.