Channel Marketing Specialist - SEO & SEM

Acuity•Sheboygan, WI

About The Position

Acuity is seeking a Channel Marketing Specialist to strengthen its digital presence and enhance the customer experience across owned and paid channels. The role develops and executes search engine optimization (SEO), answer engine optimization (AEO), search engine marketing (SEM), and website strategies to improve discoverability, engagement, and conversion, while ensuring digital experiences for agents and policyholders align with Acuity’s brand identity and communication strategies. The position helps implement digital channel and website marketing practices grounded in market research, customer insights, search trends, and consumer behavior. It collaborates with Communications, Marketing, IT, business, and external partner teams, and manages website content and experiences, including CMS updates, landing pages, navigation, content governance, and ongoing enhancements. The role monitors and improves performance through SEO, paid search, campaign optimization, web analytics, conversion optimization, and online community management. It develops SEO and SEM plans, supports website roadmap priorities, evaluates user journeys and landing pages, and communicates digital performance insights and recommendations to stakeholders. The position is classified as exempt. The salary range is $66,000–$98,000 annually; actual salary varies based on the applicant’s education, experience, knowledge, skills, and abilities. Acuity does not sponsor applicants for U.S. work authorization. At least one in-person interview is part of the hiring process.

Requirements

Experience in marketing communications, with emphasis on SEO, AEO, SEM/paid search, website strategy, CMS management, web analytics, and/or content marketing.
Proven understanding of consumer decision journeys, search behavior, and the role of digital channels and website experiences in driving desired outcomes.
Working knowledge of AI search trends and strategies, keyword research, on-page and technical SEO fundamentals, paid search campaign management, and performance reporting tools.
Demonstrated ability to manage multiple projects and deadlines.
Highly regular, predictable attendance.

Nice To Haves

Bachelor’s degree in business, marketing, or communications preferred.

Responsibilities

Exemplify Acuity’s Common Purpose through daily actions as a leader and role model, and encourage consistent customer-focused behaviors within the department and across Acuity.
Help implement effective digital channel and website marketing practices based on market research, customer insights, search trends, and consumer behavior.
Collaborate with Communications, Marketing, IT, business, and external partner teams on shared digital projects, priorities, and strategies.
Manage and maintain accurate, accessible, user-focused website content and experiences, including CMS updates, landing pages, navigation, content governance, and ongoing enhancements.
Monitor and improve digital performance through SEO, SEM/paid search, campaign optimization, web analytics, conversion optimization, and online community management.
Develop and maintain SEO and SEM plans, including keyword strategy, content optimization, paid search campaign support, budget stewardship, testing, and performance reporting.
Partner with stakeholders to shape the website roadmap and prioritize enhancements based on customer needs, search insights, analytics, accessibility, and business objectives.
Evaluate website journeys and landing-page experiences and recommend improvements to information architecture, usability, content, calls to action, and conversion paths.
Establish and monitor digital performance measures and communicate insights, trends, and recommendations to key stakeholders.
Maintain a consistent corporate image throughout Acuity product lines, promotional materials, and events.
Manage multiple projects and deadlines.
Maintain highly regular, predictable attendance.