Channel Marketing Specialist

Verbatim Americas • Charlotte, NC

1d • Onsite

About The Position

Verbatim Americas is seeking a Channel Marketing Specialist to support sales and marketing initiatives across retail, e-commerce, and distribution channels in the U.S. and Canada. This in-office position is located in Charlotte, NC and is not remote. The role executes channel marketing programs, supports product launches, manages customer-facing content, coordinates trade shows and events, administers product sample programs, and provides cross-functional marketing support.

The position works with Sales, Marketing, and other cross-functional teams on promotions, product launches, and partner marketing initiatives. It also manages customer setup and launch documentation, partner-facing collateral, product content and SKU data, retail activations, channel performance tracking, event logistics, and sample fulfillment. Success is measured by accurate and timely customer setups and launch documentation, current and consistent platform content, regular channel insights and reporting, and events and sample programs that uphold brand standards.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–5 years of experience in marketing, channel marketing, trade marketing, or sales support.
• Strong organizational, project management, and communication skills, with exceptional attention to detail.
• Analytical and problem-solving mindset and ability to manage multiple priorities.
• Proficiency in Microsoft Excel, PowerPoint, and Outlook.
• Customer-focused and accountable, with the ability to quickly learn e-commerce platforms and channel requirements.

Responsibilities

• Support the development and execution of channel marketing programs that drive awareness, engagement, and sales growth.
• Collaborate with Sales, Marketing, and other cross-functional teams on promotions, product launches, and partner marketing initiatives.
• Manage customer setup activities and launch documentation to ensure timely and accurate onboarding.
• Develop and maintain partner-facing collateral and sales enablement materials.
• Manage product content and SKU data across retail and e-commerce platforms.
• Conduct regular digital shelf audits covering content quality, visibility, pricing, availability, ratings, and reviews.
• Coordinate in-store merchandising and retail activations, including displays, signage, and demo materials, and monitor execution through audits and partner feedback.
• Track channel performance, market trends, and competitive activity, and share insights with leadership.
• Coordinate trade shows, conferences, and customer events from planning through post-event completion.
• Manage event logistics, shipping, budgets, inventory, and assets.
• Equip channel partners with the materials, samples, and messaging they need to succeed.
• Process internal and external sample requests, maintain inventory and distribution records, and coordinate fulfillment with warehouse teams.
• Administer Sales Sample Toolkits and track shipments, retrievals, and returns.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Group life insurance
• Long- and short-term disability
• PTO
• Employee assistance plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level